We’re seeing a shift toward skinimalism — away from complex routines and toward masks powered by clinical-grade ingredients.

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From Baccarat Rouge 540 to Gentle Fluidity — meet the perfume maison rewriting the rules on signature scent.

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Coming soon: Hourglass’ April residency welcomes two new launches and an exclusive, limited-edition set to its lineup.

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CULT CURATES GOURMAND 2.0

Medik8 Advanced Pro Collagen+ Peptide Cream Refill 50ml

85.10€

Joonbyrd Little Love Body Lotion Refill 500ml

57.50€

HELLO KLEAN Full Control Anti-Thinning Scalp Serum 30ml

34.50€

39.10€

Perricone MD Neuropeptide Deep Crease Serum 1oz FG

170.00€

MAC Lipglass Blow Plumping Oil 5ml - Ginger Zinger

27.60€

L'Occitane Amande (Almond) Milk Veil Moisuriser 240ml

44.85€

Emma Lewisham Skin Reset Face Serum 30ml

Recommended Retail Price: 101.20€Current price: 86.02€

39.10€

Elemis Pro Collagen Future Restore Serum 15ml

Recommended Retail Price: 83.95€Current price: 71.36€

BRANDS OF THE MOMENT

MAC JOINS CULT

The artistry brand behind legendary lipsticks, culture-first campaigns and makeup moments that set the agenda.

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SKIN1004

A Korean skincare philosophy powered by Madagascar’s prized Centella asiatica — the formula for a devoted global following.

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THE EXCLUSIVES EVERYONE WANTS

WHAT'S NEW

WELCOME TO THE CULT

MAC

From fleeting flirtations to lasting attachments, we’re shaped by MAC moments. It’s time for your next reinvention...

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NEW FROM

AMIKA

Fall in love with your hair all over again. The NEW Soulstruck Nourishing Dry Hair Mask offers instant silkiness, deeply nourished strands – no rinse required.

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MILK IT

INNISFREE

Meet the NEW Green Tea Ceramide Milk — Jeju-harvested green tea in a superlight, barrier-boosting toner that hydrates, plumps and leaves skin luminous.

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CULT EXCLUSIVE

TOO FACED

Hit the sweet spot with The Chocolate Collection, now serving rich, brown-toned eye essentials and velvety powders, crafted with real cocoa powder for a sensorial finish.

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HELPING HANDS

AESOP

Elevate the art of handwashing with the NEW and exclusive Reverence Hand Trio – the complete ritual for soft, cared for skin.

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EXCLUSIVE TO CULT

SLIP

You can never have too many. The NEW Mega Scrunchie Sets unite beautifully crafted scrunchies, each made from pure silk.

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FRESH FRAMES

VIEVE

With a precision tip for detailed definition, fall for VIEVE’s new Modern Brow Definer, plus 24-hour Clear Brow Gel.

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NEW IN BEAUTY

Discover what's new in beauty —from launches you'll love to the Hall of Fame winners your ritual's missing — in our new in beauty edit. Whether you're looking for skin care, make up, hair care or wellness essentials, you'll find a future favourite in our new in beauty edit. Want to find out more about the latest beauty heroes? Read about trends and the best beauty launches on our blog.