DISCOVER ROOM1015
Meet Dr. Mike
Musician at heart and pharmacist by training, Michael Partouche found fragrance somewhere between his two worlds. Known as Dr. Mike, the founder uses perfumery as another medium for expression, channelling music, counterculture, love stories and lived experience into scents that celebrate individuality. Even the name carries a rebellious history, referencing the legendary Room 1015, a hotel room remembered for rock ’n’ roll excess, freedom and creative rule-breaking.
Perfume, Turned Up
Think of each fragrance as its own track. Cherry Punk pairs juicy cherry with black leather and saffron, Sonic Flower layers iris and skin musks, while Wavechild rides a fresher wave of citrus, watermelon and coconut. Elsewhere, Jasmine Freak mixes tropical fruit with heady florals, Purple Mantra turns to lavender and incense and Sweet Leaf goes green with grapefruit, eucalyptus and aromatic woods. The common thread? Eau de parfums created to express personality rather than conform to convention. Browse more eau de parfum and perfumes at Cult Beauty.
Pick Your Volume
Sometimes a scent calls for something louder. The extrait de parfum collection amplifies two key stories, with Cherry Punk Extrait pushing its signature cherry-and-leather contrast further and Electric Wood Extrait reimagining the scent inspired by Dr. Mike’s first electric guitar. Prefer to test-drive your fragrance wardrobe? The travel sizes make favourite scents easy to take anywhere, while a perfume discovery set offers another way to sample before choosing your full-size match.
