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Powered by science, Living Proof was brought to life in 2005 by a team of world-class hair stylists and scientists to get to the root of common hair care concerns. Abandoning your typical tresses recipes, and choosing to approach your strands from a pharmaceutical, medical and biotech perspectives, the brand cuts out the unnecessary and focuses on what's actually needed; high-quality ingredients that nourish and protect all hair types, at any age.