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Brainchild of beauty enthusiast and influencer Ani Goulayan, Vanity Makeup brings the founder’s cosmetic know-how straight to your fingertips. Synonymous with her quintessential contour prowess, the brand dreams up luxury formulas with professional performance to enable you to effortlessly snatch, highlight and define your complexion like a pro.


Vanity Makeup

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Having made a name for herself by creating impressive eye looks and undetectable contour under the Instagram handle @VanitMakeup, founder Ani Goulayan created her beauty brand to provide make up enthusiasts with everything they needed to emulate her creations. From easy-to-blend contour palettes to luxe synthetic brushes, the brand features a plethora of essentials to level up your sculpting game.


Beginning her make up journey in high school, where she taught herself ways to highlight her natural contours, Ani Goulayan began freelancing at events and for photoshoots in order to expand her portfolio. While working, she began creating content on Instagram, filming her make up masterclasses to her growing audience. Realising that she loved to teach, Ani opened the Vanity Makeup School, empowering people of all ages, backgrounds and ethnicities to learn the power of make up. With her ethos that make up should enhance and not transform, Vanity Makeup products were launched in 2021 to the delight of her 1 million (and counting) Instagram followers.


The palette that started it all, Vanity Makeup’s Contour Palette features a trio of shades to brighten, highlight and define, creating sculpt that’s buildable and believable. Available in five shade ranges from fair to dark, it melds with your complexion to complement a range of skin tones. Made specifically for the contour palette is the accompanying Face Sculp Brush. A dual-ended blender, this make up brush features a buffing head to blend your base seamlessly and a slanted flat head end to create crisp sharp contour lines. Housed in a travel-friendly pouch it helps keep the soft synthetic brushes in tip-top condition.