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Made by American singer and songwriter Halsey, about-face is an incredibly high-performance line of ‘make up without rules’, working to empower self-expression via its vegan and cruelty-free formulas. Taking pride in being ‘clean’ — you won’t find any gluten, parabens, phthalates or synthetic fragrances here — each about-face hero is dripping with saturated pigment, incredibly long-lasting (like, from desk to date and back again), easy to use, buildable and made to inspire creativity and fun for everyone.


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