Beauty News

IT Cosmetics is our Cult Brand of the Month!

Last Updated: 31/01/2023

Borne out of one woman’s struggle to find a non-chalky, full-coverage base that would neutralise her redness while cherishing sensitive skin, {IT Cosmetics} has become a globally-acclaimed brand adored for it’s multi-tasking and results-driven formulas. Now with a range spanning {skin care}, complexion and {make up} essentials — including a range of high-performing {make up brushes} — if you haven’t already declared ‘IT’ allegiance, it’s time to find out what the fuss is about.

it cosmetics products against a purple background

With exclusive offers as well as FREE SHIPPING* to tempt you, there’s no better time to invest in the buys you’ve been eyeing. So whether you’re already smitten with {Your Skin But Better CC+ Cream with SPF 50+} or you’re yet to discover the range, you’re bound to find something — from the brand’s five star-rated mascara to their kitsch, heart-shaped foundation brush — to trigger devotion.

Not sure where to start? The brand’s confidence-boosting {skin care} line has a treatment for every common concern. One for congested complexions, the {Bye Bye Pores Concentrated Derma Serum} harnesses 10% glycolic acid to exfoliate and refine the texture of your skin as it dissolves impurities — unclogged pores, here we come! A formula you can’t help but fall for, the {Confidence in a Cream} does what it says on the tin: the fast-absorbing moisturiser harnesses collagen, hyaluronic acid, ceramides and peptides to make your skin appear more supple, healthy and youthful.To truly experience the hybrid formulas the brand is famed for, look to their latest game-changing creation, the {CC+ Nude Glow Lightweight Foundation}. Blurring the lines (and your pores!) between a medium-coverage foundation and hydrating serum, this skin-loving formula infuses niacinamide, green tea extract and hyaluronic acid with just the right amount of colour-correcting tint to achieve the ultimate ‘no-make up make up’ look.  

Adored for their complexion-correcting staples — one look at the reviews for their Holy Grail CC cream will say it all — IT Cosmetics’ make up is truly in a league of its own. You can bid visible pores adieu with their skin-blurring line that spans a {blush}, {bronzer} and {setting powder} and enhance your eyes with their collection of heroic {mascaras} and {eyeliners}!


*Standard free shipping on IT Cosmetics, applies automatically at checkout. Limited time only.

Cult Beauty

Cult Beauty

Writer and expert