This March, our focus is firmly on straightforward skin care that delivers radical results. So, of course, our eagle eyes are homing in on skin care extraordinaire Paula’s Choice – AKA our shiny new #BrandoftheMonth.
First and foremost, let us introduce you to the name behind the world-renowned brand: Paula Begoun (otherwise known as the Cosmetic Cop). Struggling with acne and eczema, the founder was in desperate need of discovering skin care solutions that wouldn’t make her complexion worse. With this, her lifelong career of dissecting skin care ingredients began and, as a result, Paula’s Choice was born in 1995 – becoming one of the world’s first online beauty brands.
Fast forward to today, and we’re here to champion the brand committed to uncovering the truth. How? From spotlighting bestselling favourites to bringing you new arrivals (all we can say is keep your eyes peeled…), there’s no better time to find out what the well-deserved fuss is about…
WHY IT’S OUR *CHOICE*
Renowned for being 100% transparent and a trustworthy leader in the beauty industry, Paula’s Choice is a brand that challenges ideas, beliefs and myths surrounding products and ingredients to help empower its fans (read: us). Taking the guesswork out of skin care, courtesy of its Science Advisory Board who ensure it accurately represents the latest research, it leaves nothing uncovered. Backed by science, cruelty free (with Cult Conscious Proof Points to prove it) and prized for its potency, the brand’s highly effective formulas deserve a place in your go-to routine, stat – and we’re here to help you pick the right ones…