Beauty News

PAULA’S CHOICE is our Brand of the Month!

a collection of Paulas choice products against an orange background

This May, our focus is firmly on shockingly straightforward {skin care} that delivers radical results while cutting through confusion! It’s time for a shiny new #BrandoftheMonth, and we’ve chosen none other than skin care extraordinaire, PAULA’S CHOICE to home our eagle eyes on. With new arrivals, old favourites in jumbo forms and, of course, FREE SHIPPING* to kick-start proceedings, there’s no better time to find out what the well-deserved fuss is about…. 

Renowned for being 100% transparent and a trustworthy leader in the beauty industry, PAULA’S CHOICE challenge ideas, beliefs and myths surrounding products and ingredients to help empower their fans. Cutting through the noise, the brand has become a reliable source for providing Holy Grail skin care products that will deliver results. Backed by science, environmentally conscious, never animal-tested and prized for their potency, these highly-effective formulas deserve a place in your go-to routine, stat. 

Adored by pretty much everyone, the brand’s {Skin Perfecting 2% BHA Liquid Exfoliant} will soon be available in an XL size (watch this space), meaning you can use it to your heart’s content without the risk of running out (you could even buy two, just to stay on the safe side?). Ideal for blemish-prone, oily or combination types, this non-abrasive formula is laced with BHA salicylic acid to remove dead skin cells both on the skin’s surface and within the pore. Combined with its anti-inflammatory properties, this helps to reduce blemishes and blackheads for a more clarified complexion (hurrah!). 

Helping your skin care work even harder, don’t miss out on PAULA’S CHOICE’S range of Boosters (including the brand new and exclusive Pro-Collagen Multi-Peptide Booster). Pick from… 

The latest arrival to cause a Cult Beauty furore, PAULA’S CHOICE {Pro-Collagen Multi-Peptide Booster} works both instantly and over time, quickly reducing the look of fine lines (we’re talking a visible difference in just 15 minutes), while having a gradual firming effect. With immediate wrinkle-smoothing benefits that last for up to four hours, this medley of six pro-collagen peptides has a cumulative impact — signalling skin to repair at the critical dermal-epidermal junction (where the ‘big stuff’ happens). Restructuring your facial architecture, this promotes skin’s resilience, ‘bounce’ and volume to preserve the health and strength of your complexion. What’s not to love? 

The {C15 Super Booster}, which unites ferulic acid with vitamins C and E to helps give skin a boost with an incredibly potent 15% vitamin C for radically brighter, younger-looking skin. Get ready to glow beauties! 

The {10% Niacinamide Booster}, which comes in an adorable vial that boasts a potent cocktail of niacinamide (vitamin B3) as well as panthenol (vitamin B5) and acetyl glucosamine to visibly minimises pore size, reduces post breakout marks, fight multiple signs of ageing and improve skin’s texture. What’s not to love? 

The {10% Azelaic Acid Booster}, a multi-tasking hero that unites azelaic acid, salicylic acid and plant extracts that visibly fades brown spots caused by sun damage, works to reduce breakouts and diminishes red marks from past blemishes. We’re impressed! 

The {Peptide Booster} unites eight forms of youth-preserving peptides to strengthen and protect the skin’s barrier and increases natural resilience. It’s ideal for all skin types, especially sensitive skin that may not be able to tolerate high strength retinol. 

Finally, the {Hyaluronic Acid Booster} unites hyaluronic acid, panthenol (vitamin B5) and ceramides which instantly smooths skin and visibly plumps fine lines and wrinkles. Perfect if you suffer from sensitive, dry or rosacea-prone skin, prepare to become obsessed and incorporate this into your routine on the daily. 

But that’s just the beginning. Discover the full range of potent, ingredient-led skin care stars from PAULA’S CHOICE and keep a look out for even more new arrivals (and gifts!) hitting our virtual shelves very soon — oh and don’t forget FREE SHIPPING* while it lasts! 

* Standard free shipping on PAULA’S CHOICE, applies automatically at checkout. Limited time only. 






Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…