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Paula’s Choice is our Brand of the Month!

An array of Paula’s Choice bestselling products, including the famed BHA, in a classic studio setting with a plain background.

This March, our focus is firmly on straightforward skin care that delivers radical results. So, of course, our eagle eyes are homing in on skin care extraordinaire Paula’s Choice – AKA our shiny new #BrandoftheMonth.  

First and foremost, let us introduce you to the name behind the world-renowned brand: Paula Begoun (otherwise known as the Cosmetic Cop). Struggling with acne and eczema, the founder was in desperate need of discovering skin care solutions that wouldn’t make her complexion worse. With this, her lifelong career of dissecting skin care ingredients began and, as a result, Paula’s Choice was born in 1995 – becoming one of the world’s first online beauty brands. 

Fast forward to today, and we’re here to champion the brand committed to uncovering the truth. How? From spotlighting bestselling favourites to bringing you new arrivals (all we can say is keep your eyes peeled...), there’s no better time to find out what the well-deserved fuss is about… 


Renowned for being 100% transparent and a trustworthy leader in the beauty industry, Paula’s Choice is a brand that challenges ideas, beliefs and myths surrounding products and ingredients to help empower its fans (read: us). Taking the guesswork out of skin care, courtesy of its Science Advisory Board who ensure it accurately represents the latest research, it leaves nothing uncovered. Backed by science, cruelty free (with Cult Conscious Proof Points to prove it) and prized for its potency, the brand’s highly effective formulas deserve a place in your go-to routine, stat – and we’re here to help you pick the right ones...  


Adored by beauty novices, aficionados and everyone in-between, Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliantisthe brand’s heroproduct. Ideal for blemish-prone, oily or combinationskin types, it’s anon-abrasive formulalaced with BHA salicylic acid to buff away dead skin cells. Combined with its anti-inflammatory properties, this leave-on exfoliant helps to reduce blemishes and blackheads for a more clarified complexion (hurrah!).  


18 reviews


The Pro-Collagen Multi-Peptide Booster works both instantly and over time, quickly reducing the look of fine lines, while having a gradual firming effect. With immediate wrinkle-smoothing benefits, this medley of six pro-collagen peptides has a cumulative impact — signalling skin to repair at the critical dermal-epidermal junction (where the ‘big stuff’ happens). It promotes skin’s resilience, ‘bounce’ and volume to preserve the health and strength of your complexion. What’s not to love?

The C15 Super Booster, which unites ferulic acid with vitamins C and E, helps to give skin a boost with an incredibly potent 15% vitamin C for radically brighter, younger-looking skin. The perfect addition to your morning routine, prepare for skin to be thoroughly protected from environmental damage and await dramatically younger-looking and more radiant skin, day after day. 

70 reviews


Gently removing pore-clogging debris, impurities and excess oil, the Pore Normalizing Cleanser lifts away daily build-up to leave your complexion feeling clean and purified. The key ingredient is BHA salicylic acid, which removes dead skin cells to reduce blemishes and blackheads. And to ensure skin does not feel ‘stripped’ or dry after use? This clever formula also contains skin-replenishing glycerin and panthenol (vitamin B5) to ensure your visage remains hydrated and soft. 

6 reviews


The Resist Advanced Barrier Repair Mositurizeris an advanced repairing cream that works to strengthen,smooth and support the skin's delicate moisture barrier, while locking in all-day hydration. This lightweight formula is infused with nourishing watermelon seed oil, palmitoyl tripeptide-5 to help support firmness and elasticity and a powerful blend of ceramides that self-hydrate. 

And this is just the beginning! Discover the full range of potent, ingredient-led skin care (starring everything from uncomplicated cleansers, toners and exfoliants to treatments and moisturisers) from Paula’s Choice. And remember to keep a look out for even more new arrivalsand an Edit! hitting our virtual shelves very soon. 

Alice Barnett
Alice Barnett Writer and expert
Alice is one of Cult Beauty’s Senior Copywriters. An avid charity shop hunter, gig goer and theatre enthusiast (seriously, she’s seen everything in the West End at least twice), Alice is never without a nourishing lip balm or her handbag-sized hairbrush. Complete with an unwavering obsession with hair masks and SPF – which must be at least factor 50 – she swears by daily application of Thank You Farmer’s Water Sun Cream SPF 50. When she’s not playing defence for the Cult Beauty Netball Team, she’s probably dog-watching with friends in East London’s Victoria Park.

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