Tried and tested

Discover the brands Team Cult Beauty order on repeat

Cult Beauty Black Friday sale

Because no-one, and we mean no-one, will ever come close to our treasured {skin care}, {make up} and {hair} collections, (who else would be there for us at 2am after a complete hair-bleaching meltdown? {OLAPLEX}, that’s who) we’ve scoured the kits of Cult Beauty HQ for the go-to brands that we order on repeat the moment we hit pan or scrape the sides and bottoms of an empty.

These are the Holy Grail brands that Team Cult Beauty are in fully committed relationships with – bottle after bottle, year after year…


“From the {Airbrush Flawless Setting Spray} to the {Goddess Cleansing Ritual}, I adore Charlotte Tilbury’s formulas for their radiance-boosting benefits. Almost my entire make up routine centre’s around her formulas and I’ve always got back-ups of my lash-lengthening mascara and perfectly taupe contour wand ready in my beauty arsenal just in case I run out unexpectedly.” Emmie


“Nothing beats knowing I have an Hourglass delivery on it’s way, the packaging is so luxurious it always feels like such a treat. The {Unlocked Mascara} is my absolute go-to and I will never go back after trying their failsafe formulas.” Abbey


“Whenever I need a toner or essence of some sort, I reach for fresh without hesitation. Did I ever think I would swear allegiance to one brand over such a small step in my routine? No. No I did not. But fresh’s offerings are too good to pass up on. I really trust them to close up my pores and keep skin protected against the elements via nourishing antioxidants like vitamin E.” Humeara

fresh cult beauty


“The {Flawless Fusion Ultra-Longwear Concealer} by {Laura Mercier} is hands down the best {concealer} I have ever used. It boasts an intense level of coverage without ever looking cakey, it’s long-lasting, crease-resistant, hydrating, and I’m even certain that it blurs the skin, because it leaves the most flawless finish that’s unlike anything else I’ve ever tried. I’ve recommended it to so many people, and they’ve all fallen in love with it too! It’s the only valentine I need.” Holly


“If hormonal breakouts aren’t getting the better of my skin then maskne surely is; thankfully, this exfoliating toner helps to keep my skin on the straight and narrow. The salicylic acid works its magic, dislodging blemish-inducing debris from deep with my pores. I don’t know what I’d do without it!” Beth

Emmie Thornhill

Emmie Thornhill

Deputy Content Editor

Emmie is Cult Beauty’s Deputy Content Editor. Her love of skin care began in primary school when she first learned the term “hormonal acne” and has been in a love-hate relationship with tea tree oil ever since. She lives in East London – where you can normally find her baking, tending to her plant jungle or planning her next tattoo or hair cut/colour appointment – and is known to start DMCs with you about your birth chart placements, the importance of wearing SPF every day and the difference between a vagina and vulva.