Beauty News

Hair heroes: the hair care innovations you *need*

Welcoming a wave of {all-new} brands and exclusive releases, these all-new hair arrivals promise to level up your {hair care} ritual, and then some. With something impressive and irresistible for all hair types, textures and concerns, feast your eyes on the targeted treatments and {styling} essentials that are more than stealing the limelight…


Did you know that personal care products such as shampoo and conditioner typically contain over 80% water? Going waterless not only saves water in the bottle but energy and materials are saved across the entire supply chain. This idea sits at the heart of Susteau’s (sus-toh) mission and their name too. Melding the term ‘sustainability’ with ‘eau’ the French word for water, it encompasses the brand’s sustainable approach to water in beauty – using little to none at all. Transforming the industry with science-backed, concentrated powders that are better for you and the planet, {Susteau} will change the way you look after your locks – just add water.


Forget unattainable and exclusive beauty ideals and discover {amika}. Founded by industry outsiders in Williamsburg, Brooklyn in 2007, the brand champions itself as welcoming and celebrating all hair types, textures and styles. Boasting 10 collections that yield top-notch results – whatever your wishes – this indie brand is the hair stylist/friend your hair dreams of while being Leaping Bunny and vegan certified too.


If you’re struggling with limp, lifeless and dull lengths, allow this {Vitamin C Jelly Detoxifying Hair and Scalp Treatment} from Philip Kingsley to tackle the problem from the very root. Using a hardworking combination of vitamin C, vitamin B5 and natural betaine (which is a naturally derived amino acid that comes from sugar beet molasses), this powder-to-jelly treatment ensures you’re left with weightless, shiny, soft, smooth and strong hair – with a healthy and protected scalp environment to match.


Introducing Davines’ DEDE range, boasting mineral-rich red celery extract (it’s packed with fortifying sodium, potassium and calcium), these featherlight formulas are great for brittle strands – making it easy to comb through the ‘tats’ without breakage. Sourced from a farm in Orbassano (a town in the Torino region), the red celery used within Davines’ DEDE range – part of their ‘Essential Haircare’ edit – is one of a handful of crops that are lovingly reared by Italian growers; showcasing the brand’s commitment to sustainability, as well as to supporting local industry.


Emmie Thornhill

Emmie Thornhill

Deputy Content Editor

Emmie is Cult Beauty’s Deputy Content Editor. Her love of skin care began in primary school when she first learned the term “hormonal acne” and has been in a love-hate relationship with tea tree oil ever since. She lives in East London – where you can normally find her baking, tending to her plant jungle or planning her next tattoo or hair cut/colour appointment – and is known to start DMCs with you about your birth chart placements, the importance of wearing SPF every day and the difference between a vagina and vulva.