Need it Now

Need it Now: Benefit’s They’re Real! Magnet Mascara

Every once in a while, we come across a beauty product that we instantly know is in a league of its own; exceeding our every expectation and then some, these attention-holders are so darn good we’ve come to sum them up in just three words: Need. It. Now. That’s it, that’s all it takes to let Team Cult Beauty know they’re in the presence of greatness: the kind of product we buy in twos so we don’t run out, the formula that our friends never hear the end of. Well, {Benefit} has just blessed us with one of those very arrivals…

The next in a line of legendary mascaras, we can say with surety that the all-new {They’re Real! Magnet Extreme Lengthening & Powerful Lifting Mascara} is destined for icon status. Chances are if you tried the original They’re Real! Lengthening Mascara, you may find it hard to believe that it could get any better (our thoughts exactly…) but the brains behind Benefit have done the impossible!

Sure to earn your instant attraction (geddit?), this innovative and unique mascara takes your lashes to extreme lengths with the help of magnetic force. Bear with us as we cast our minds back to high school physics… Ahem, as we all know, magnets have the ability to attract or repel materials – it just so happens that Benefit has used this fact to their lash-lengthening advantage. The mascara brush is made with a patent-pending magnetically charged core that gently draws out the magnetic mineral-enriched formula, making your lashes look 40% longer! Prepare to preen when your friends ask how you managed to do your own lash extensions…

As if that wasn’t enough, the next-gen brush also features intelligent ‘zigzag’ bristles that latch onto even the teeniest of hairs – strategically working to fan them out for intense definition. With a jet-black pigment and a flexible, lightweight formula that won’t smudge or flake (they pinky swear!), you can build your lashes from base to tip for out-of-this-world length. Can you tell we’re obsessed?

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Bethan Robinson

Bethan Robinson

Copywriter

Bethan is a Copywriter at Cult Beauty. When she’s not trying to perfect the ultimate ‘no make up’ make up look — she swears by Saie — or find new skin care to fall for, she’s likely playing video games, making the most of her housemate’s MUBI account or strolling around Victoria Park with a pastry in hand.