Tried and tested

Find the best serum for your skin concerns

Unrivalled when it comes to potency and efficacy, serum is the step that does the most for your skin. With an array of actives within reach, we’re here to help you find ‘the one’ – no matter your skin type or concern.

Looking to discover the next best thing for your skin? You’re in the right place! Read on to discover which supercharged serums are best-suited to your skin’s needs.


Enzymes, acids and vitamin C are all great when it comes to dispelling dead cells and diminishing dark spots to dial up the brightness. Look for the likes of glycolic and lactic acid to gently refine and retexturise, and vitamin C (often found as ‘ascorbic’, ‘ascorbyl’ or superfruit extracts) to quickly recover lost lustre and fade pigmentation. If dullness is just one of your many beauty bugbears, allow us to introduce you to U Beauty’s {Resurfacing Compound}. This high-performing serum calls upon the brand’s patented compound – a unique blend of antioxidants, vitamins C and E, peptides, hyaluronic acid, AHAs and retinol – to dramatically brighten your skin, illuminate dark spots, diminish the look of pores and visibly fade fine lines and wrinkles visibly fade. Think: one-stop skin saviour.


…at fine lines and reach for retinol – a time-defying powerhouse that stimulates your cells to manufacture all the collagen responsible for keeping skin as smooth and firm as possible, especially when married with a blend of precious peptides, antioxidants and ceramides to supplement defences. The beauty equivalent to the Fountain of Youth, our vote goes to Murad’s {Retinol Youth Renewal Serum}. Powered by innovative Tri-Active Technology (a fast-acting retinoid, time-released retinoid and a retinol booster) this featherlight serum works to rev your cells’ engines and rapidly minimise lines while encouraging a supple finish and recovering radiance.Or, why not try One Ocean Beauty’s marine-powered {Revitalising Sea Serum}, a light and creamy super serum clinically proven to visibly lessen the depth of fine lines as it fortifies skin and promotes elasticity. Fuelled by hexapeptides and three different types of marine actives – biofermented Exopolysaccharides, Glycoprotein and a biofermented Pseudoalteromonas microorganism – this super-charged formula has a 360˚ effect; helping to boost elasticity, minimise lines and retexturise dry, roughened skin so it soon becomes smoother, looks brighter and feels über dewy. In clinical trials, the formula showed a 100% increase in collagen 1 synthesis within 48 hours, as well as a 66% increase in hyaluronic acid.


That is the question… When we talk about dry skin, we’re talking about a skin type – one that has fewer oil-producing glands. Whereas, dehydration is a skin condition that can be prompted by a handful of external influences: from harsh weather to your diet. Alas, fear not! Whether due to a shortage of oil or a drought, tight, scaly skin can be easily rectified. Able to hold many times their own weight in water, hyaluronic and polyglutamic acids are potent humectants that have quick – and cumulative! – dew-boosting benefit. Want to know which quenching serum takes centre stage in our hearts? Hailing from the ballet-dancer-turned-skin therapist, Jordan Samuel Skin’s {Hydrate Facial Serum} always has a front-row seat in our skin care routines. Twirling its way to the aid of thirsty cells, this blend of sodium hyaluronate (a super effective form of hyaluronic acid) and soothing botanicals bathes your skin in long-lasting, skin-plumping hydration.


When it comes to calming redness, purging pores and banishing blemishes, niacinamide is key, while vitamin A – because of it’s regenerative properties – works to fade scars and prevent pesky pimples from developing. If you’re looking for a serum with the former hero ingredient, look to Versed’s {Just Breathe Clarifying Serum}; whether your most recent crop of spots is caused by stress, hormones or a lax cleansing routine, this pore-purging serum unites willow bark extract, niacinamide and zinc to calm inflammation, decongest pores and soothe redness. We’ll take five, please.


Bethan Robinson

Bethan Robinson

Senior Copywriter

Bethan is a Senior Copywriter at Cult Beauty. When she’s not trying to perfect the ultimate ‘no make up’ make up look — she swears by Saie — or find new skin care to fall for, she’s likely playing video games, making the most of her housemate’s MUBI account or strolling around Victoria Park with a pastry in hand.