Support the sisterhood with female-founded beauty brands
Been binge-watching Mrs. America? If you’re feeling indignant - or whether you just want to show your support for the women who’re forging a path through the beautysphere - these are a few of the Cult Conscious brands that were founded by brilliant women.
You might wonder why 'Female Owned' is a label that still feels significant? "Who cares who's behind what you put on your face?" you might ask but, although women's lib was a huge leap towards a more equal, and less patriarchal existence for many, there's still an astonishing gap when it comes to the number of women you'll find at the helm, in the boardroom or making the c
Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...
