Wands at the ready… these U.S. mascaras are causing a stir

Forget ‘Battle of the Bands’… we’re talking ‘Battle of the Brands as these top-rated wands go head-to-head to win your hearts (and turn some heads). From Benefit’s bestselling eyelash enhancers to Too Faced’s new ultra-long-wearing creation, meet the {mascaras} creating a buzz through the beautysphere…

Putting the blue in red, white and… Benefit’s NEW {BADgal BANG Blue Mascara} is perfect for those who like things with a twist. Not for shrinking violets, this vibrant eye-widener lends an incredible flutter and packs a phenomenal, knock ’em dead punch when applied to blonde lashes – lengthening, lifting and wrapping each hair in a cobalt cocoon that makes eyes appear brighter (no hangovers here…)

From those who created The States’ #1-selling wand comes the new long-wear lash lacquer everyone’s breath has been baited for… Too Faced have done it again with their {Damn Girl! 24-Hour Mascara} which stays put come hell, sweat or dance moves to grant the most breathtaking volume and double-take length. Prepare for an influx of envious glares from your friends (and your frenemies).

Fresh from the Big Apple, Milk Makeup’s waterproof {KUSH} is the crème de la crème for soft, fluttery length and believable volume. Totally stay-put (there’s no risk of rivulets spoiling your handiwork), this is a boon for gym bunnies, as well as for those who like lashes that look realistic – granting smooth, subtle enhancement without any clumps, flakes or fall-out.

Proving not all superheroes wear capes, IT Cosmetics’ jet black wand is here to save your lashes from invisibility… Created by former U.S. news anchor, Jamie Kern Lima, the firm bristle brush coats your hairs from their roots to the tips, while the cocktail of srengthening biotin, proteins and peptides ensures healthy growth. Racking up countless reviews, {Superhero Mascara} is one for your wardrobe, described as “the best!” and a “new Holy Grail” by CB-devotees.

The icing on your make up cake, trust Beauty Bakerie to rustle up a recipe for lasting lash enhancement. The perfect way to (sugar) coat your fringes, this impressive formula will fatten every fibre with its calorific mixture of oomph-boosting waxes, polymers and pigments. Waterpoof and clump-resistant, {Eyelash Icing} lifts and separates for subtle volume (it’s self-raising!) and a gorgeous, home-grown look…

And finally, a wand that should come with a warning, Hourglass’ {Caution Extreme Lash Mascara} boasts black-as-pitch pigments and hard and soft waxes to lengthen and ‘perm’ individual strands. A great way to upgrade your glare, this must-have mascara is lethal. A weapon of mass distraction, your flutter will never have looked so formidable (knees will go weak when you blink)!


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…