Tried and tested

Discover the new crop of launches our #CultCommunity loves

With newness arriving on site on the regs (understatement), it’s tricky for products to make an impression but *these* recent launches have made major waves with the critics that count (ie: YOU) so, discover the latest arrivals you’re already raving about…

Okay so, Huda Beauty’s {Power Bullet} is not a new-new hero *but*, the latest ‘Rose Matte’ shades have topped the beauty pops with their impressive ‘wearability’: “These lipsticks are high quality, highly pigmented and smell amazing! I would definitely recommend – ‘Interview’ is the PERFECT nude.” – S, Cult Beauty customer

The latest member of the bestselling {Olaplex} family has only been live for a week but it’s already racked up five coveted Cult Beauty stars (and a legion of ‘OMGs!!!’). “I use Olaplex 1, 2, and 3 and was waiting for {No 6 Bond Smoother} to come to the UK – it was so worth the wait. This stuff is just amazing. Feels smooth, no flyaway hair and strands looks so shiny and healthy. It was the only product I used and didn’t feel the need for anything else. Love, love, love. Massive well done Olaplex.” – Salliann, Cult Beauty customer

A new way to glow, {Luna Bronze} is one of those ‘cult’ brands you maybe haven’t heard about… (yet), but that hasn’t stopped it from slowly amassing a legion of die-hard disciples. We’re thrilled to have made one Cult customer’s day (/LIFE) by bringing her glow-to to Great British shores… “I’ve been using the {Glow Gradual Tanning Moisturiser} for over three years and am SO HAPPY to see it at Cult. This product is very hydrating and perfect whenever you’re craving a sun-kissed effect that looks natural.” – Lisa, Cult Beauty customer

Described as “a dream of a day cream”, Herbivore’s {Pink Cloud Rosewater Moisture Cream} is “light and super hydrating.” Made with the finest botanical extracts (and soooo photogenic we’re practically drooling), one devotee says: “My skin feels so happy during the day and has not dried out once since I’ve been using this. The consistency is almost like jelly – a little slippery – but sinks into the skin and seals in moisture beautifully. My face feels lush and dewy all day long.” – Elly, Cult Beauty customer

A godsend for those who’re obsessed with the bestsmelling {Bum Bum Cream}, Sol de Janeiro’s new {Bum Bum Sol Oil} has an SPF 30, a silky consistency and a phenomenal cocktail of nourishing extracts to keep your skin supple, hydrated and safe from the harmful effects of UV. “So stunning!!! A beautiful body oil with amazing shimmer that scatters the light when the sun hits your body. And it has the famous Sol de Janeiro scent that is a DREAM. Will buy again and again.” – Brynni, Cult Beauty customer

New and exclusive to Cult Beauty, ZOEVA’s cute, {Spice of Life Brush Set} boasts four shadow brushes in one super-cute, leather-look pouch to protect them in transit. In a limited edition ‘marsala’ colour, these will look über-chic on your Instagram feed… “The best brushes EVER!!! I just love all brushes from ZOEVA. They’re really soft and blend products seamlessly. Highly recommend to everyone.”

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Verity Ann Douglas

Verity Ann Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…