Tried and tested

Discover the new crop of launches our #CultCommunity loves

With newness arriving on site on the regs (understatement), it’s tricky for products to make an impression but *these* recent launches have made major waves with the critics that count (ie: YOU) so, discover the latest arrivals you’re already raving about…

Okay so, Huda Beauty’s {Power Bullet} is not a new-new hero *but*, the latest ‘Rose Matte’ shades have topped the beauty pops with their impressive ‘wearability’: “These lipsticks are high quality, highly pigmented and smell amazing! I would definitely recommend – ‘Interview’ is the PERFECT nude.” – S, Cult Beauty customer

The latest member of the bestselling {Olaplex} family has only been live for a week but it’s already racked up five coveted Cult Beauty stars (and a legion of ‘OMGs!!!’). “I use Olaplex 1, 2, and 3 and was waiting for {No 6 Bond Smoother} to come to the UK – it was so worth the wait. This stuff is just amazing. Feels smooth, no flyaway hair and strands looks so shiny and healthy. It was the only product I used and didn’t feel the need for anything else. Love, love, love. Massive well done Olaplex.” – Salliann, Cult Beauty customer

A new way to glow, {Luna Bronze} is one of those ‘cult’ brands you maybe haven’t heard about… (yet), but that hasn’t stopped it from slowly amassing a legion of die-hard disciples. We’re thrilled to have made one Cult customer’s day (/LIFE) by bringing her glow-to to Great British shores… “I’ve been using the {Glow Gradual Tanning Moisturiser} for over three years and am SO HAPPY to see it at Cult. This product is very hydrating and perfect whenever you’re craving a sun-kissed effect that looks natural.” – Lisa, Cult Beauty customer

Described as “a dream of a day cream”, Herbivore’s {Pink Cloud Rosewater Moisture Cream} is “light and super hydrating.” Made with the finest botanical extracts (and soooo photogenic we’re practically drooling), one devotee says: “My skin feels so happy during the day and has not dried out once since I’ve been using this. The consistency is almost like jelly – a little slippery – but sinks into the skin and seals in moisture beautifully. My face feels lush and dewy all day long.” – Elly, Cult Beauty customer

A godsend for those who’re obsessed with the bestsmelling {Bum Bum Cream}, Sol de Janeiro’s new {Bum Bum Sol Oil} has an SPF 30, a silky consistency and a phenomenal cocktail of nourishing extracts to keep your skin supple, hydrated and safe from the harmful effects of UV. “So stunning!!! A beautiful body oil with amazing shimmer that scatters the light when the sun hits your body. And it has the famous Sol de Janeiro scent that is a DREAM. Will buy again and again.” – Brynni, Cult Beauty customer

New and exclusive to Cult Beauty, ZOEVA’s cute, {Spice of Life Brush Set} boasts four shadow brushes in one super-cute, leather-look pouch to protect them in transit. In a limited edition ‘marsala’ colour, these will look über-chic on your Instagram feed… “The best brushes EVER!!! I just love all brushes from ZOEVA. They’re really soft and blend products seamlessly. Highly recommend to everyone.”



Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...