Beauty News

Everything you need to know about Herbivore

Beginning its life in a Seattle kitchen, {Herbivore} was founded by husband and wife duo, Alex Kummerow and Julia Wills – a couple who dreamed of creating all-natural skin care with tangible results. Inspired by crystals, colours – even co-founder Julia’s favourite Hibiscus tea – every concoction is a work of art with gorgeous sorbet shades, delicious scents and a unique backstory.

Lovingly made with intention (most of the products are still conceived within the same Seattle kitchen to this day), each ‘potion’ is carefully blended, rigorously tested and, only when its makers are 100% satisfied, is their ‘baby’ released to the wild.

Steering clear of synthetics and fillers, they ensure every ingredient within their formulas is of the highest quality – think: plant-based food-grade essential oils, GMO-free soy wax – and has a proven purpose.

From the shade of an oil to the mood it inspires, there isn’t a detail unworthy of notice. Ingredients are added for emotional impact (soul-soothing tansy, for example), and the founders are keen to endorse rituals, not regimes – encouraging a more holistic attitude to skin care as a restful, almost meditative process.

Perfect for injecting some well-deserved ‘me time’ into your schedule, these self-care essentials not only provide an abundance of skin-loving nutrients, they also deliver a spectrum of wellbeing benefits. With invigorating, calming and soothing essential oils to lend a therapeutic, experiential aroma, consider this your sloooow-track to a quiet mind and glowing skin.

And the brand’s brilliance doesn’t end there. Every ingredient used is entirely vegan and cruelty-free, while their packaging is recyclable and reusable. Beyond clean, this edit of heavenly mists and luxurious oils, nourishing scrubs and (photogenic!) face creams, we think it’s high time you discovered the stunning, results-driven range redefining the ‘natural’ realm… Inner zen, here we come!

Still need convincing? We’ll let these Holy Grail products do the talking…

Inspired by our favourite semi-precious gemstone… Herbivore’s {Citrine Body Oil}

Wanna be a Herbivore? {Hydrate + Glow Set}

From Seattle via Ancient China… {Jade Facial Roller}

It’ll grant ‘Wizard of Oz’ worthy glow… {Emerald Deep Moisture Glow Oil}

The results are crystal clear… {Prism Exfoliating Glow Potion}

Much more than *just* a soap bar… {Bamboo Charcoal Cleansing Bar Soap}

Aesthetically-pleasing is just the beginning… {Pink Cloud Rosewater Moisture Cream}


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…