Problem Solvers

Beauty buzz: what’s multi-masking?

Your skin has needs – but very few of us have faces which are universally one texture, tone or… temperament. Your forehead may be angry while your cheeks are feeling flaky and your eyes are feeling ripped off over hefty excess baggage charges (yikes).

Which is why we’re surprised that it’s taken us so long to get here… Multi-masking is a trend going from strength to strength (quickly search #multimasking on {Instagram}), which – as the name quite snappily suggests – involves applying different masks to different patches in a bid to re-establish skin-quilibrium.

So far, so sensible? It really is that obvious. Congested nose? Apply a clay-based clarifying mask to draw impurities and un-clog pores. Hormonal breakout on your jawline? Use something calming to quell the resentful uprising (Aurelia’s {Cell Revitalise Rose Mask} is brimming with redness-reducing probiotics).

As demonstrated by our gorgeous green-eyed victim, not only does this show your face your care (‘At last! You listened!’), but also presents the perfect opportunity to pretend you’re Picasso (and then immediately take a selfie).

Our model chose skyn ICELAND’s {Hydro Cool Firming Eye Gels}; ‘the patches helped to de-puff bags post-flight and smooth out wrinkles which looked more pronounced after 2 hours in the moisture-sapping cabin atmosphere (followed by a full day of beach fun and fine, French grape juices).

She then applied Uma’s {Absolute Anti Aging Face Mask} to regulate the sebum on her oily t-zone, draw out embedded impurities and help break up a spot party happening south of the mouth (SoMo). This mask is also phenomenally oxygenating, to kick-start sluggish skin cells and help take down inflammation.

Then Summer Friday’s {Jet Lag Mask} was applied to cheeks and jawline – powerfully calming and conditioning, this potent, vitamin-rich mask brightens dullness and replenishes dry, depleted areas of skin.

Of course, this recipe’s what worked for her skin on the day. Our complexions are consistently changing – weather, diet, lifestyle – all affect skin harmony, which is why (once you’ve worked out what it’s craving) you can indulge it with a tailored treatment and in turn, prevent rebellion.


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…