Ingredient focus

Is this ingredient the key to fuller lips?

Even if you’re perfectly content with your lips’ level of plumpness, we all enjoy an extra hit of Jolie-esque inflation on occasion. Just like you’d ‘poof’ your cushions for a visitor, special outings merit subtle augmentation but, with an abundance of enhancers on the market, knowing where to start can be bewildering. There are hundreds of products which promise that ‘filler effect’ without, well… fillers but we think we’ve discovered THE best volume-boosting offerings…

{BUXOM} pride themselves on their bold, unapologetic attitude to being sexy and their range of gorgeous glosses, suedette lipsticks and kiss-resistant liquid mattes are all infused with precious peptides to support the manufacture of essential collagen. Often described as skin’s ‘scaffolding’, collagen (along with elastin – the Robin to its Batman), is the stuff that keeps things smooth, taut and resilient. As collagen synthesis diminishes, skin loses its plumped, youthful ‘bounce’ and visibly ‘deflates’ – just like a tire with a puncture, this bubble-bursting inevitability affects the areas where skin is thinner, quicker – which means our lips are especially vulnerable.

By triggering the sluggish fibroblasts that manufacture these important structural supports, BUXOM’s {Full-On} formulas have quick and cumulative impact – instantly inflating as they gradually increase lip fullness. The inclusion of hyaluronic acid enhances hydration – attracting and retaining precious moisture to diminish visibility of lines and prevent all-too-common chapping (particularly prevalent as winter stakes its claim).

Lip-tinglingly brilliant, these have a gratifying ‘buzz’ when first applied – creating that beguiling, bee-stung look (without the sting). The glossy {Full-On Lip Polish} bestows a high-shine, non-sticky finish that optically enhances as it actually inflates. The high-shine finish makes lips look much plumper while the subtle micro-shimmer scatters light to guarantee a stand-out pout. ‘White Russian’ (top image) is the bestselling nearly-nude – a perfect go-to hue for all occasions.

We’re totally besotted with the range of shades and textures – from velvet to vinyl – and LOVE the fact that these provide both short- and long-term lip enhancement. So, join us and pucker up with {BUXOM’s} stunning lip perfectors. We’re particularly smitten with the {Wildly Whipped Lipstick} in ‘Dominatrix’ – kinkily entitled and bewitchingly sanguine. 


Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...