Beauty Trends

Unleash your inner Ariel with these new mermaid-worthy launches

Nereids take note. Mermaids are now basking in the beauty spotlight and we’ve ushered in a host of make up must-haves that would whip a certain flame-haired sea sprite’s klepto-streak into overdrive. Gadgets and gizmos a-plenty, these siren-worthy brushes, make up bags and beautiful aquatic palettes are the stuff of sirens’ dreams – so dust off your clam shell bikini, polish your scales and dive into a wonderful, watery cave of cosmetic essentials (just don’t tell Ursula).

Guaranteed to take pride of place in Ariel’s impressive cache of ‘thingamabobs’ (forks schmorks), {Spectrum Collections} brushes and pouches are irresistibly kitsch. We defy a little mermaid to resist the mesmerising {Sassy Sirens – Siren Shell} – a glitzy shell-shaped clutch containing twelve, pro-quality brushes (exclusive to Cult Beauty!). With oil slick ferrules and beautiful azure blue bristles, these will guarantee you’re ever Prince Eric-ready.

Or, dip your tail in the water with the {Must-Have Minis Fresh F.A.C.E} set – a cute quartet of travel-friendly tools to polish, buff and help ensure your handiwork looks flawless. Housed in a lavender pouch, this awesome foursome contains base, contour and powder brushes to make sure your reflection does you justice.

Deem yourself a dormant Daryl Hannah? Realise your ‘Splash’ fantasies with Lime Crime’s mermaid-themed {Metallic Velvetines}. In a trio of watery hues – from ‘Mermaid’s Grotto’ to ‘Seashell Bra’ – these long-wearing lip colours are perfect for poolside (or beachside) basking.

And of course, no nymphette would show face (above water) without being doused with a sprinkle of glitter. Violet Voss’s {Disco Sparkles} in ‘Siren Fantasy’ will lend bare skin a captivating underwater hue. With iridescent blue-green shimmer, this pot is marvellously ‘Lost City of Atlantis’.


Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...