Beauty Trends

Unleash your inner Ariel with these new mermaid-worthy launches

Nereids take note. Mermaids are now basking in the beauty spotlight and we’ve ushered in a host of make up must-haves that would whip a certain flame-haired sea sprite’s klepto-streak into overdrive. Gadgets and gizmos a-plenty, these siren-worthy brushes, make up bags and beautiful aquatic palettes are the stuff of sirens’ dreams – so dust off your clam shell bikini, polish your scales and dive into a wonderful, watery cave of cosmetic essentials (just don’t tell Ursula).

Guaranteed to take pride of place in Ariel’s impressive cache of ‘thingamabobs’ (forks schmorks), {Spectrum Collections} brushes and pouches are irresistibly kitsch. We defy a little mermaid to resist the mesmerising {Sassy Sirens – Siren Shell} – a glitzy shell-shaped clutch containing twelve, pro-quality brushes (exclusive to Cult Beauty!). With oil slick ferrules and beautiful azure blue bristles, these will guarantee you’re ever Prince Eric-ready.

Or, dip your tail in the water with the {Must-Have Minis Fresh F.A.C.E} set – a cute quartet of travel-friendly tools to polish, buff and help ensure your handiwork looks flawless. Housed in a lavender pouch, this awesome foursome contains base, contour and powder brushes to make sure your reflection does you justice.

Deem yourself a dormant Daryl Hannah? Realise your ‘Splash’ fantasies with Lime Crime’s mermaid-themed {Metallic Velvetines}. In a trio of watery hues – from ‘Mermaid’s Grotto’ to ‘Seashell Bra’ – these long-wearing lip colours are perfect for poolside (or beachside) basking.

And of course, no nymphette would show face (above water) without being doused with a sprinkle of glitter. Violet Voss’s {Disco Sparkles} in ‘Siren Fantasy’ will lend bare skin a captivating underwater hue. With iridescent blue-green shimmer, this pot is marvellously ‘Lost City of Atlantis’.


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…