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Things To Do With Your OUAI Hair Oil

With an intoxicating fragrance – a heady blend of violet, gardenia, white musk and ylang ylang – OUAI’s {Hair Oil} is to-die-for. 

Ultra-lightweight, it’s ideal for taming fine, flyaway strands, as well as for nourishing dry, frizzy ends – sleekening your style and adding gloss (without grease). 

You can dispense a few drops between palms and smooth through still-damp hair to protect from heat-styling and render your lengths silky and more manageable with a mirror-like shine. Or alternatively, apply a small amount through dry hair to tame strays and perfume your headspace (and that of those who’re lucky enough to share it).

Incredibly healing, it’s an intensive overnight treatment for those whose locks have lost their lustre – wash your hair before bed and apply like a leave-in conditioner. Or add a few drops to OUAI’s replenishing {Treatment Masque}, then apply and braid your hair before a gym-session to supercharge the tress de-stressing benefits.

Great for holidays, the cocktail of protective extracts – including borage oil, baobab and African galanga – works to protect against colour-fade and sun-damage, while enabling you to achieve a super-sleek poolside style.

To re-create the stylish twisted ponytail (above), simply brush you hair back and gather into an elastic at your nape. Smooth 1-2 pumps of {Hair Oil} through the ponytail itself (you can smooth any excess over your head to lend polish and create a slicked-back look), then divide the pony and twist each section.

Finish by twisting each ‘twist’ around the other to create a rope, then tie with an invisible elastic band.

An there you have it! An easy-peasy, chic hairstyle that looks like you’ve made effort (with virtually zero effort). That’s the kind of style we like…


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…