Beauty News

3 Concept Eyes: The Coolest South Korean Export Yet

3 Concept Eyes - Exclusively Available at Cult Beauty

A lot of make up makes its way to CB Towers (and from there to the pockets of our team of beauty junkies), but few arrivals have been so ooooh-ed and aaaah-ed over as South Korean brand {3 Concept Eyes}. Straight from the beating heart of beauty innovation, this quirkily cool, high-performance make up range is cute, covetable and bang on-trend. With sumptuous, pigment-rich formulations, innovative textures and technological wizardry (hello, magical twistable mascara wand), meet the ‘K-ult’ brand your make up bag’s craving…

Two mascara’s for the price of one, {Variety Moving Mascara} is the wand we’ve all been waiting for – with an adaptable brush head, you twist the lid to extend or compress the bristles. What’s taken the beauty world so long? This stuff is genius! When at ‘full stretch’, the spaced out bristles grip and cloak each eyelash with long-wearing, smudge-resistant pitch black pigment – then when the wand is shortened, the fibres become much more densely packed; ideal for accessing those hard-to-reach eyelashes, as well as for creating ‘lift’ and curl.

We’re also smitten with the stunning {Shimmer Sticks} – ultra-creamy, twist-up bullets of illuminating loveliness, ideal for achieving a subtle ‘strobed’ effect. Available in silvery pink, or gold-toned peach, apply straight from the stick and blur with fingertips to achieve a ‘soft focus’ finish. They’re also perfect for creating the illusion of long, leaner limbs – glide down the length of your shin bones to sculpt – as well as for exaggerating collar bones; simply dab along the ridge to grant bare skin a gorgeous gleam.

And don’t get us started on the {Matte Lip Crayon} – chunky sticks of velvety-textured pigment, which amplify your pout with budge-proof, kiss-resistant colour. Retractable (no need to faff around with sharpeners), the shade range is bold, bright but wearable; from beautiful ‘Blushed’ – a flattering your-lips-but-better peach, to ‘Airy Red’ – a cool, old-school Hollywood scarlet, there’s a colour to suit every mood and occasion.

What better way to store your make up must-haves than in 3CE’s {Pink Rumour Mini Make Up Box}? It’s ultra-cutesy in a kitsch way, and evokes all our ’90s girlhood feels. Satisfyingly boxy, the faux-leather exterior is wipeable (because, practical!), while the two-tier shelf system makes retrieving your cosmetic essentials far less stressful (Virgoans take note!); store tubes, lotions and potions in the lower level, then put your palettes, compacts, lash curlers, tweezers, nail files (you get the idea) on the upper layer for quick, easy access. There’s a mirror in the lid, a carry handle and a studded base to protect the genuine pleather. NEED!



Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...