Cult Beauty in the press

A multitasking marvel with a faintly Glastonbury feel’

Moa The Green Balm

We love Evening Standard’s contributing beauty editor {Annabel Rivkin} – her product reviews are succinct and sincere (and oft peppered with guffaw-inducing anecdotes). Which is why we were especially delighted to spot MOA’s {The Green Balm} in her latest ‘Cabinet of Wonders’ column.

With a brand new, cheese plant-green pot (it looks terribly hipster), this hard-working balm stars ‘organic, fabled yarrow, infused with ancient English folklore’ (says Annabel), and is ‘a multitasking marvel with a faintly Glastonbury feel’.

A definitive bathroom-cabinet must-have, this pure blend of super-natural ingredients soothes, repairs and protects dry, cracked or scaly skin.

‘A thorough but gentle cleanser (it deals with full-on eye make up), it also eases eczema and psoriasis, zaps bites and stings, kisses chapped lips, deals with raggedy cuticles, calms post-shave and so on and so forth. And it’s baby-friendly in its purity and unreconstructed man-friendly in its fuss-free simplicity’.

In fact, the only thing this doesn’t do is cook your dinner – but, it is, quite literally good enough to drink. Just melt a small amount with hot water and honey, then gargle to ease a sore throat.

As Annabel quite rightly asserts, ‘this is one to keep in the handbag, gym bag, nappy bag, glove box, bathroom, tent. Because life seems bit easier with a pot of {The Green Balm} to hand.’

Choose from mini (15ml) at a mini mini £4.99, or bathroom-friendly 50ml at (only!) £12.50.


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…