Meet The Founder

Cult Beauty Review: Odacite’s Skin Care Boosters

Cult Beauty Co-Founder Alexia knows her stuff. She’s passionate about beauty – and about sifting through the marketing jargon, to help women make informed beauty choices and avoid being seduced by the (so often totally unrealistic) claims made on cosmetic billboards… This is her inaugural Cult Beauty video, in which she talks about the brains behind {Odacité} – a range of 18 beauty ‘boosters’ to soup-up your existing products and target almost every common skin concern. Happy viewing!

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Verity Douglas

Verity Douglas

Content Editor

Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...