A game-changing hair cleanser, BLEACH London’s Silver Shampoo will give you your brightest blonde yet. Designed to be used in every other wash, this violet-toned, high pigment shampoo works to neutralise brassiness, eliminating unwanted yellow and orange tones. Ideal followed with BLEACH’s {Silver Conditioner}, it features strengthening wheat proteins and moisturising vitamin B5 to nourish strands as it brightens. Like the entire BLEACH line, this formula is also completely cruelty-free and vegan – what more could we ask for.

Lather into wet hair and massage through to the ends. Rinse well and follow with BLEACH’s {Silver Conditioner}. Warnings: Avoid contact with eyes. If product gets into the eyes rinse well with water immediately. Avoid contact with clothing and towels.

For blondes that consistently strive to banish brassiness, this shampoo will change your (or at least your hair’s) life. Used every other wash, this violet-toned, high pigment shampoo will eliminate unforgivable yellow tones, while also moisturising with wheat proteins and vitamin B5.

Aqua (Water), Cocamidopropyl Betaine, Sodium Laureth Sulfate, Propylene Glycol, Sodium Chloride, PEG-60 Hydrogenated Castor Oil, Parfum (Fragrance), PEG-200 Hydrogenated Glyceryl Palmate, Sodium Benzoate, Glyceryl Laurate, Polyquaternium-10, Acid Violet 43, Panthenol, PEG-7 Glyceryl Cocoate, Citric Acid, Polyquaternium-7, Hydrolyzed Wheat Protein, Dipropylene Glycol, Sodium Cocoyl Hydrolyzed Wheat Protein, Tetrasodium EDTA, Phenoxyethanol, Butylphenyl Methylpropional, Hexyl Cinnamal, Limonene.