Bleach London No Bleach Bleach Kit

Responsible for maintaining East London’s rainbow manes, you can now access BLEACH London expertise whatever your address. It sounds impossible, but this salon-standard high lift tint lightens hair up to five levels for a lighter, brighter blonde... without bleach! Turning medium brown hair to medium blonde, or light brown hair to light blonde, this clever formulation means less hair damage and less scalp irritation than traditional bleach - plus, it continues to lighten hair subtly over time.

Time to show bleach the bench - this clever, salon-standard formulation lifts hair colour up to five levels without bleach, so you can achieve a lighter, brighter blonde with less damage and scalp irritation. The shade achieved and the time it will last will depend on your hair’s current colour, condition, porosity, length and thickness but, in general, No Bleach Bleach will lift medium brown hair to medium blonde and light brown hair to light blonde, and should only be used on unbleached, virgin hair. Unlike with traditional bleach, the colour achieved will continue to lighten subtly over time and the BLEACH London Reincarnation Mask included in this pack is perfect for helping your hair on its way to repair. Top roots up every 4-6 weeks for the ultimate lift!

Lifting tint:

Aqua (Water), Cetyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Ammonia, Cocamide MEA, Ceteth-2, Ascorbic Acid, Dimethicone, EDTA, Sodium Hydrosulfite, Sodium Metabisulfite.

Mandatory warnings: Contains ammonia

OXYGEN 40 VOL

Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentetate, Phosphoric Acid, Etidronic Acid, Tetrasodium EDTA

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

The shade achieved and length of its duration can be influenced by many factors including: Current colour, condition, porosity, length and thickness of hair as well as any previous treatments. Always follow the timing guidelines given. If you do not apply enough product or leave it on for the correct time it might become patchy or not fully develop, leaving hair brassy. You may need more than one pack if your hair is long, thick or hasn’t been dyed before. It’s always a good idea to have another pack to hand just in case one runs out before you’re finished colouring.

Apply BLEACH LONDON SCALP SAVIOUR before use for extra scalp protection. Follow with BLEACH LONDON WHITE TONER and BLEACH LONDON SILVER SHAMPOO and CONDITIONER to banish brassy tones. Alternatively follow with CHAMPAGNE SUPER TONER or your choice of BLEACH LONDON SUPER COOL COLOUR.

Mandatory warnings: Wear suitable gloves. Contains hydrogen peroxide. Avoid contact with eyes. Rinse immediately if product comes into contact with them.

Recommended warnings: Avoid contact with skin. Follow the instructions carefully and do not extend the application time beyond that indicated. Rinse immediately in case of burning or tingling. This product should only be used on undyed, virgin hair.