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With nearly a decade’s worth of experience as the first salon to focus on colouring rather than cutting, you can now bring BLEACH LONDON’s salon-quality DIY colour and hair care range home. From blonde to green and everything in between, BLEACH LONDON offers a kaleidoscope of semi-permanent dyes, bleach kits, toners and hair care. Environmental sustainability is at the heart of everything Bleach London does – all cardboard packaging is 100% recycled and all bottles are made with recycled plastic. As if it couldn’t get any better, the brand is cruelty-conscious as well as cool: all products are proudly vegan and developed under a strictly anti-animal cruelty ethos.
Swear by slate-toned tresses with BLEACH LONDON’s Fade To Grey Shampoo. Battling brassiness in pre-lightened hair, this toning shampoo helps to maintain the coolest manes in the capital.
Formulated with innovative anti-green stain (if you know you know) technology, this gentle mask-like cleanser refreshes lengths while helping to fade out-of-place warm tones and maintain your style. Shaking up your look and skipping the salon appointment, all without making a colour commitment, this clever formula grants a slate grey sheen that’s perfect for topping up the coverage of already toned hair (on light blonde lengths gradual build up is key!). As if all that wasn’t enough, the collection is completely cruelty-free and vegan – like all of BLEACH’s products – so you can feel caring as well as über-cool.
Lather well into wet hair and massage through to ends. Leave in for 5-10 minutes then rinse thoroughly.
Always follow the sensitivity guide in the package.
Can stain skin, nails, bathroom tiles and grouting. Keep out of reach of children. Avoid contact with eyes. If product gets into eyes, rinse with water immediately. Avoid contact with clothing and towels.
Aqua (Water), Glycerin, Lauryl Betaine, Sodium Cocoamphoacetate, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Silicone Quaternium-22, Propylene Glycol, Panthenol, Dextrin, Tocopheryl Acetate, Parfum (Fragrance), Linalool, Benzyl Salicylate, Citric Acid, Tetrasodium EDTA, Triethylene Glycol, Phenoxyethanol, Basic Violet 2, Basic Red 76, HC Blue No.16, Basic Brown 17, Basic Brown 16.
- 250ml
- BLEACH LONDON
Frequently Bought Together



Total Price: 17.40€
Add both to basket
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With nearly a decade’s worth of experience as the first salon to focus on colouring rather than cutting, you can now bring BLEACH LONDON’s salon-quality DIY colour and hair care range home. From blonde to green and everything in between, BLEACH LONDON offers a kaleidoscope of semi-permanent dyes, bleach kits, toners and hair care. Environmental sustainability is at the heart of everything Bleach London does – all cardboard packaging is 100% recycled and all bottles are made with recycled plastic. As if it couldn’t get any better, the brand is cruelty-conscious as well as cool: all products are proudly vegan and developed under a strictly anti-animal cruelty ethos.
Swear by slate-toned tresses with BLEACH LONDON’s Fade To Grey Shampoo. Battling brassiness in pre-lightened hair, this toning shampoo helps to maintain the coolest manes in the capital.
Formulated with innovative anti-green stain (if you know you know) technology, this gentle mask-like cleanser refreshes lengths while helping to fade out-of-place warm tones and maintain your style. Shaking up your look and skipping the salon appointment, all without making a colour commitment, this clever formula grants a slate grey sheen that’s perfect for topping up the coverage of already toned hair (on light blonde lengths gradual build up is key!). As if all that wasn’t enough, the collection is completely cruelty-free and vegan – like all of BLEACH’s products – so you can feel caring as well as über-cool.
Lather well into wet hair and massage through to ends. Leave in for 5-10 minutes then rinse thoroughly.
Always follow the sensitivity guide in the package.
Can stain skin, nails, bathroom tiles and grouting. Keep out of reach of children. Avoid contact with eyes. If product gets into eyes, rinse with water immediately. Avoid contact with clothing and towels.
Aqua (Water), Glycerin, Lauryl Betaine, Sodium Cocoamphoacetate, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Silicone Quaternium-22, Propylene Glycol, Panthenol, Dextrin, Tocopheryl Acetate, Parfum (Fragrance), Linalool, Benzyl Salicylate, Citric Acid, Tetrasodium EDTA, Triethylene Glycol, Phenoxyethanol, Basic Violet 2, Basic Red 76, HC Blue No.16, Basic Brown 17, Basic Brown 16.
- 250ml
- BLEACH LONDON
Frequently Bought Together



Total Price: 17.40€
Add both to basket
Customer Reviews
Top Customer Reviews
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Not for me
Used it a few times, but unfortunately it did nothing for my bleached hair in terms of toning. There are better products if you want to tone your blonde. Will not repurchase.
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Amazing!!
Blown away by this honestly!!I wasn’t expecting a shampoo could literally dye my hair. My first test I did on a bleach blonde streak in my hair and it made it dark grey first time round!Since then I’ve bleached my whole head and I used a permanent grey dye (colour freedom metallic glory in graphite) it was great but I still had some warm tones as I had previously had a semi permanent black in my hair so was really hard to get grey. I originally got this just thinking it would be good for upkeep but it’s also toned the leftover warmth I had and added more depth making my hair look healthier and colour look way better, thrilled! Honestly seems nice and conditioning for a shampoo too imo, only thing is it makes my hands look like I’ve been doing charcoal drawings, which I’m not bothered by, well worth it!
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