First released in May 2010, BIOEFFECT's multi-award-winning EGF Serum launched the skin care range onto the radar of beauty fanatics around the world. Within 18 months of being on the market, a whopping 30% of Icelandic women aged 30 or over had invested in the age-defying elixir thanks to word-of-mouth recommendations.

At this point, you may be thinking, “what even is EGF?”. Fair question! It’s a protein that plays a key part in the production of collagen and elastin, we have an abundance of it in our youth and it gradually declines as we mature — isn't that always the way? This concentrated, exceedingly pure formula harnesses the barley-derived growth factor alongside six other ingredients (that's right, there's only seven in total!) to significantly diminish the look of fine line and wrinkles, dramatically boost radiance, renew your skin and increase its thickness! Made without fragrance, alcohol and oil, you can be sure that this serum delivers only the purest, effective ingredients to your skin.