Having made her name as a fashion icon and taste-maker, Bella Freud’s fragrances are as quirky and covetable as her signature sweaters (as donned by the likes of La Moss, Alexa and the lovely Laura Bailey). A cool addition to any dressing table, Ginsberg is God’s sleek and streamlined bottle – adorned with Bella’s playful and distinctive handwriting – plays host to renowned perfumer Azzi Glasser’s (famed for her work with Agent Provocateur) evocation of the spirit of beat poet Alan Ginsberg; a unisex blend of black pepper, spicy elemi essential oil, resins, moss and leather. Wear with your favourite checked flannel, black-rimmed glasses and of course, the obligatory vintage copy of ‘Howl’.

Apply to pulse points, or spritz a cloud in front of you and walk into it, to be cloaked in a delicate veil of scent from top to toe.

An olfactory evocation of the ‘tousled headed poet surrounded by books and papers… the scent of green leaves and spring drifting in through the open windows’, Ginsberg is God marries clean, zingy top notes with a smouldering, sensuous base – the mustiness of well-loved books with the resinous scent of serenity. Loved by both men and women, this is the perfect gift for your favourite beatnik, book lover or hipster – if you can bring yourself to part with it.