Targeting your skin’s unique needs is as easy as A, B, C, thanks to Alpha-H’s ultra-customisable (not to mention effective) range of vitamin-focused treatments. Looking to tackle unwanted texture and a compromised moisture barrier? Let us introduce you to the Vitamin B Serum.

This silky formula is powered by a cocktail of four active ingredients that work together to seriously up the ante on your skin’s radiance, while enhancing hydration, smoothing texture and regulating oil production. Firstly, there’s niacinamide, which helps to strengthen and protect your moisture barrier (basically, your skin’s first line of defence against hydration leaving the skin and all the irritants in the air from getting in.) Next up, there’s panthenol, a vitamin B derivative that soothes, softens, and moisturises your skin. Then, there’s copper tripeptide which promotes collagen production (hello, smoother, plumper skin). And finally, there’s hyaluronic acid, the industry-beloved hero that sucks up moisture and holds it within the skin for all day hydration. Tick, tick, tick, tick.

Morning and evening, apply 3 - 4 drops to a freshly cleansed face, neck, and décolletage. Follow with your preferred Alpha-H daily moisturiser for maximum glow factor.

Specialising in gently resurfacing and regulating overactive and sensitive skins, Alpha-H is renowned for its ability to perfect even the most troublesome of complexions. Pioneering the use of active ingredients like glycolic acid (the industry-adored Liquid Gold has earned Alpha-H a serious cult following), the brand now has a global audience that worships its corrective, glow-bestowing formulas. Shining a light on the transformative power of vitamin B (and super-boosted with a balancing, barrier-enhancing niacinamide, itself a derivative of vitamin B), Alpha-H’s Vitamin B Serum will help you create a customised skin care routine so perfectly finessed to your complexion’s needs, you’ll have friends, family and colleagues begging for your secrets…

Aqua (Water), Glycerin, Niacinamide, Propanediol, Methyl Gluceth-20, Salvia Hispanica (Sage) Seed Extract, Sodium Pca, Panthenol (Vitamin B), Sodium Hyaluronate, Phenoxyethanol, Citric Acid, Potassium Hydroxide, Ferulic Acid, Wheat Amino Acids, Caprylyl Glycol, Lactobacillus Ferment, Hydroxyproline, Maltodextrin, Hydrolyzed Gardenia Florida Extract, Copper Tripeptide-1.