Putting rich, playful pigment front and centre of all your eye looks, the Matte Fluid Eye Paint offers a powerful, one-punch swipe of liquid colour.

With a powder matte finish, this liquid eye shadow is delivered via a soft doe foot applicator — but the beauty of this product is that it can be used in so many ways. Apply with your fingers to pack on the pigment, or use a soft fluffy brush for a buffed out wash of colour. You can even use the Eye Paint as a liner to create dramatic or sculptural looks that will last all day. Choose from 12 head-turning, buildable shades, including bright pastels, bright whites, dramatic smokey shades or wearable neutrals.

Apply to eyes with fingers or your favorite tool for as much or as little as you're into. The canvas is yours.

Made by American singer and songwriter Halsey, ABOUT-FACE is an incredibly high-performance line of ‘make up without rules’, working to empower self-expression via its vegan and cruelty-free formulas. Taking pride in being ‘clean’ — you won’t find any gluten, parabens, phthalates or synthetic fragrances here — each ABOUT-FACE hero is dripping with saturated pigment, incredibly long-lasting (like, from desk to date and back again) and made to inspire creativity and fun for everyone.

Isododecane, Microcrystalline Wax, Isodecyl Neopentanoate, Mica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Dipentaerythrityltetrahydroxystearate/Tetraisostearate, Polyethylene, Hydrogenated Polycyclopentadiene, Boron Nitride, Silica, Propylene Carbonate, Silica Dimethyl Silylate, Tocopherol, [May Contain/Peut Contenir: Blue 1 (Ci 42090), Iron Oxides (Ci 77499), Iron Oxides (Ci 77492), Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Ferric Ferrocyanide (Ci 77510), Manganese Violet (Ci 77742), Yellow 5 (Ci 19140), Ultramarines (Ci 77007)].