Did you know that conditioning your hair before styling it can help to minimise damage, reduce frizz and improve texture, manageability and shine? Philip Kingsley certainly does, which is why the brand has just launched this does-it-all serum.

Introducing your new styling regime must-have: this leave-in hair mask has been designed to prime and tame your locks, from a salon-worthy blowout to the perfect updo. Packed with the same powerhouse ingredients as the brand's iconic Elasticizer, this lightweight formula contains phytolastin, babassu and olive oils, plus vitamin E which collectively promote shine, enhance suppleness and deeply condition your tresses for beautifully silky and bouncy results. Use it once and you'll wonder how you - and your locks - ever lived without it.

Starting with a large pea sized amount, work through the mid-lengths and ends of towel dried hair. Blow-dry and style as usual. A small amount can be applied to dry, styled hair to finish and tame frizz and flyaways. Use after and in-between Elasticizer treatments to maximise the results.

Widely considered one of the world's leading experts on hair and scalp care, Philip Kingsley's unique, award-winning product range bridges the gap between advanced science and hairdressing. Cue the Elasti-Styler 5-in-1 Treatment. This leave-in conditioning serum is enriched with babassu and olive oils to give your hair the ultimate hit of TLC. Don't be surprised if everyone thinks you're fresh from the salon.

Aqua/Water/Eau, Betaine, Olea Europaea (Olive) Fruit Oil, Dimethicone, Orbignya Oleifera Seed Oil, Salvia Hispanica Seed Extract, Triethanolamine, Amodimethicone, Cetearyl Ethylhexanoate, Isopropyl Myristate, Pentaerythrityl Stearate/Caprate/Caprylate/Adipate, Phenoxyethanol, Polyacrylamide, Carbomer, Parfum (Fragrance), VP/VA Copolymer, C13-14 Isoparaffin, Sodium Polystyrene Sulfonate, Trimethylsiloxysilicate, Yeast Extract, Ethylhexylglycerin, Tocopheryl Acetate, Tetrasodium Glutamate Diacetate, Laureth-7, Hexyl Cinnamal, Leuconostoc/Radish Root Ferment Filtrate, Limonene, Alpha-Isomethyl Ionone, Linalool, Geraniol, Citronellol, Coumarin, Sodium Hydroxide, Citric Acid.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.