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THE BEAUTY BEAT
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KOREAN MASKS

We’re seeing a shift toward skinimalism — away from complex routines and toward masks powered by clinical-grade ingredients.

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MAISON FRANCIS KURKDJIAN

From Baccarat Rouge 540 to Gentle Fluidity — meet the perfume maison rewriting the rules on signature scent.

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HOURGLASS

Coming soon: Hourglass’ April residency welcomes two new launches and an exclusive, limited-edition set to its lineup.

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CULT CURATES GOURMAND 2.0
NEST New York Santa Barbara Strawberry 3ml

4.5 stars out of a maximum of 5

6

5.75€

KAYALI Eden Obsessions Eau de Parfum Miniature Set

101.20€

KAYALI Eden Sweet Peach | 35 10ml Miniature

32.20€

KAYALI Eden Plush Pear 23 Eau de Parfum 10ml

32.20€

KAYALI Lovefest Burning Cherry 48 Eau de Parfum 50ml

4.52 stars out of a maximum of 5

42

82.40€

KAYALI Eden Juicy Apple 01 Eau de Parfum (Various Sizes)

4.62 stars out of a maximum of 5

132

28.20€

KAYALI Eden Sparkling Lychee Eau de Parfum 10ml

4.51 stars out of a maximum of 5

39

32.20€

OUAI Fragrance Mist Melrose Place 97ml

29.90€

KAYALI Eden Sweet Peach | 35 Eau de Parfum 50ml

92.00€

Gisou Honey Infused Hair Perfume 15ml - Lavender Berry

4.55 stars out of a maximum of 5

11

23.00€

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Glow Recipe Glow Recipe x Beauty Blender Kit

5 stars out of a maximum of 5

1

44.85€

MAC Lip Pencil 1.45g (Various Shades)

5 stars out of a maximum of 5

1

23.00€

Too Faced Chocolate Soleil Bronzer (Various Shades)

36.80€

Supergoop! Mineral Glowscreen Soft-Radiance Drops SPF 30 - Sunrise 50ml

41.98€

KAYALI Eden Plush Pear Eau de Parfum 100ml

126.50€

Supergoop! Mineral Glowscreen Soft-Radiance Drops SPF 30 - Golden Hour 50ml

41.98€

Summer Fridays Sunlit Vanilla 50ml

3 stars out of a maximum of 5

1

87.40€

Charlotte Tilbury Pillow Talk Blush Balm Lip Tint (Various Shades)

31.05€

KAYALI Eden Obsessions Eau de Parfum Miniature Set

101.20€

MAC Studio Fix Fluid Broad Spectrum SPF15 Foundation 30ml (Various Shades)

39.10€

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PINTEREST PREDICTS

BRANDS OF THE MOMENT

MAC JOINS CULT

The artistry brand behind legendary lipsticks, culture-first campaigns and makeup moments that set the agenda.

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SKIN1004

A Korean skincare philosophy powered by Madagascar’s prized Centella asiatica — the formula for a devoted global following. 

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THE EXCLUSIVES EVERYONE WANTS
Cult Beauty X Westman Atelier - Fair - Light (worth over €105)

1.26 stars out of a maximum of 5

50

85.00€

Too Faced Chocolate Soleil Bronzer (Various Shades)

36.80€

BORNTOSTANDOUT® Dirty Rice 15ml

90.85€

Aesop Reverence Hand Trio

83.95€

Cult Beauty X Westman Atelier - Medium - Tan (worth over €105)

85.00€

Cult Beauty x Lisa Potter Dixon The Beauty of Night Edit (Worth €205.00)

4.81 stars out of a maximum of 5

59

50.00€

BORNTOSTANDOUT® Dirty Heaven 15ml

90.85€

Saie Glowy Super Gel Mini 15ml (Various Shades)

4.55 stars out of a maximum of 5

606

18.40€

Cult Beauty X Westman Atelier - Deep - Rich (worth over €105)

85.00€

Saie CitySet™ Lightweight Setting Spray 95ml

4.68 stars out of a maximum of 5

19

34.50€

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WHAT'S NEW

WELCOME TO THE CULT

MAC

From fleeting flirtations to lasting attachments, we’re shaped by MAC moments. It’s time for your next reinvention...

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NEW FROM

AMIKA

Fall in love with your hair all over again. The NEW Soulstruck Nourishing Dry Hair Mask offers instant silkiness, deeply nourished strands – no rinse required.

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MILK IT

INNISFREE

Meet the NEW Green Tea Ceramide Milk — Jeju-harvested green tea in a superlight, barrier-boosting toner that hydrates, plumps and leaves skin luminous.

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CULT EXCLUSIVE

TOO FACED

Hit the sweet spot with The Chocolate Collection, now serving rich, brown-toned eye essentials and velvety powders, crafted with real cocoa powder for a sensorial finish.

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HELPING HANDS

AESOP

Elevate the art of handwashing with the NEW and exclusive Reverence Hand Trio – the complete ritual for soft, cared for skin.

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EXCLUSIVE TO CULT

SLIP

You can never have too many. The NEW Mega Scrunchie Sets unite beautifully crafted scrunchies, each made from pure silk.

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FRESH FRAMES

VIEVE

With a precision tip for detailed definition, fall for VIEVE’s new Modern Brow Definer, plus 24-hour Clear Brow Gel.

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NEW IN BEAUTY

Discover what's new in beauty —from launches you'll love to the Hall of Fame winners your ritual's missing — in our new in beauty edit. Whether you're looking for skin care, make up, hair care or wellness essentials, you'll find a future favourite in our new in beauty edit. Want to find out more about the latest beauty heroes? Read about trends and the best beauty launches on our blog.