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Beauty News

CULT BEAUTY IS OUT OF OFFICE

No screens, endless daydreams — escape into paradise and join us for an unforgettable summer of sun, sea and the very best of beauty.

Ask the experts

THE CULT BEAUTY AWARDS 2025: MEET OUR EXPERT PANEL

Calling all beauty aficionados: voting for this year’s Cult Beauty Awards is officially open! From ‘Viral Sensation’ to ‘Healthy Hair Hero’, it’s time to pick your winners.

Beauty Trends

HOW TO ACHIEVE THE GUAVA GIRL AESTHETIC: INTRODUCING SUMMER’S JUICIEST TREND

Glowy, glossy and guava-tinged, discover TikTok’s beauty trend bringing tropical radiance to your summer routine.

Beauty News

TOP 12 BEST SPF MOISTURISERS

Discover the top 12 SPF moisturisers that combine hydration and sun protection for effortless, all-day skin care.

beauty news

HOW TO AIR DRY YOUR HAIR

Learn how to air-dry your hair the right way to prevent damage, reduce frizz and maintain healthy, natural texture with these simple, effective tips!

beauty news

101 GUIDE TO WHO IS ELIJAH

Dive into the daring world of WHO IS ELIJAH, where every scent is an invitation to unleash your boldest, most unforgettable self.

beauty news

TOP 10 BEST HAIR PRODUCTS FOR FRIZZY HAIR

Discover our best hair products that effectively tame frizz, hydrate strands and protect against humidity to give you smooth, glossy and manageable mane every day.

beauty news

CONTOUR VS BRONZER: WHAT’S THE DIFFERENCE

Learn where you should be placing your contour and bronzer to elevate your face shape with our ultimate guide to this classic make up technique.

beauty news

CULT BEAUTY IS OUT OF OFFICE: THE SUMMER POP-UP

We invited our audience to step out of busy London life, and enter paradise. Discover a moment of magic, hidden in the heart of Shoreditch…