
THE NEW BRANDS ON THE BLOCK
The arrival of PSA Skin, Pattern Beauty, CRA-YON, Pat McGrath Labs (and more) is enough to make anyone swoon with awe and we bet you're wondering why...
GOOD FOUNDATIONS: 5 ESSENTIALS TO PREP AND PRIME YOUR HAIR
Discover five essential products to help you create the perfect blowout, defined curls and smooth, frizz-free tresses. Healthy, hairdresser-level hair lies in the foundations of your hair care routine.

NEED IT NOW: THE ORDINARY'S NEW LASH AND BROW SERUM
Discover The Ordinary's latest hair care innovation, The Multi-Peptide Lash and Brow Serum, created to support thicker, healthier-looking lashes and brows.

JUST LANDED: OLAPLEX'S NO. 9 BOND PROTECTOR NOURISHING HAIR SERUM
OLAPLEX’s first-ever hair serum is a damage-defending and shine-restoring must-have. Find out why it’s so revolutionary…

Need It Now: The Ordinary’s hair care heroes
From the ingredients-first brand you swear by for skin care, The Ordinary have just launched new hair care heroes to have on your radar…

Gisou is officially here!
Easily one of the world's most coveted hair care lines, Gisou has *officially* landed! Here's everything you need to know about their honey-laced formulas...

Best tressed: the hair arrivals you need to know
With a wave of iconic brands and essential treatments entering the fold, discover the releases that promise to level up your hair care ritual

The ultimate guide to hair care
Welcome to the ultimate list of hair heroes that you definitely shouldn't be living without. (Seriously, stop it.)

Hair heroes: the hair care innovations you *need*
Spark a love affair with these enhancing, healing and nourishing hair care formulas...

She's So Cult: Nancy Twine of Briogeo
To mark the launch of the Female Founders Edit: USA Edition, we caught up with Briogeo’s creator, Nancy Twine, to chat brand inspirations, beauty rituals and the struggles she’s faced as a female entrepreneur…