
Support the sisterhood with female-founded beauty brands
Been binge-watching Mrs. America? If you're feeling indignant - or whether you just want to show your support for the women who're forging a path through the beautysphere - these a few of the Cult Conscious brands that were founded by brilliant women

Everything you *need* to know about Victoria Beckham Beauty
That's right, Victoria Beckham Beauty is coming to Cult Beauty very, very soon - here's the 411...

Meet the Founder: Larry King Hair Care
Industry-acclaimed stylist *and* founder of his own ultra-chic range of hair heroes, here's the 411 on Larry King Hair Care from the man himself…

Meet The Founder: Jessi Baker, CEO and Founder of Provenance
Empowering brands to take steps towards greater transparency, Provenance cuts through the ‘noise' to establish the facts and in turn, help consumers to find the right products for them

She's so Cult: Allison McNamara
Ethereally beautiful inside and out, beauty editor, TV personality and Insta-influencer Allison McNamara is the fabulous, flame-haired (luminous-skinned) founder of MARA