Meet The Founder: Jessi Baker, CEO and Founder of Provenance
Empowering brands to take steps towards greater transparency, Provenance cuts through the ‘noise' to establish the facts and in turn, help consumers to find the right products for them
She's so Cult: Sweaty Betty founder Tamara Hill-Norton
Founded in 1998 by Tamara Hill-Norton, Sweaty Betty was among the first to bring us vibrant, stylish sportswear we were proud to pound the pavements in.
Meet The Founder: Patrick Ta
One of the most esteemed make up artists in the world right now, meet PATRICK TA: creator of the dewy looks the beauty world's obsessing over
Behind the pioneering brand streamlining your skin care regime
Creator of creams to restore healthy, plumped up and luminous skin, we asked Professor Augustinus Bader all about his 'cult' creations
She's so Cult: Psycle's CEO Rhian Stephenson
To mark our EXCLUSIVE cult collab with London's coolest fitness studio, Psycle's CEO revealed the ‘Holy Grail' ingestibles she trusts to care for skin that has a gruelling workout ritual
She's so Cult: Allison McNamara
Ethereally beautiful inside and out, beauty editor, TV personality and Insta-influencer Allison McNamara is the fabulous, flame-haired (luminous-skinned) founder of MARA
Meet The Founder: BeYou's Krutika and Hemang Patel
Determined to alleviate period pain, BeYou boasts a range of Holy Grail natural products that offer stress and pain-free alternatives to help keep pesky period cramps and pains at bay
Meet the range your other half *will* pinch
Gender neutral and stylishly housed, it's time you made space for a new beauty hero (and bought a combination lock)
She's so Cult: Jillian Dempsey
The name behind Hollywood's 'glowiest' looks, Jillian Dempsey has joined our illustrious line-up of cult U.S. ranges
Don't miss the chance to save £££s on these beauty bestsellers
This year we're dedicating June to YOU - our growing #CultCommunity or beauty devotees - which is why we've launched our blink-and-miss-it £11 Birthday Boutique