
WHY FEMALE-FOUNDED BEAUTY BRANDS MATTER SO MUCH
In an industry originally centred around women, there's still a gender imbalance in positions of power. That's why it's so important to elevate the trailblazing brands with women at the helm...

Support the sisterhood with female-founded beauty brands
Been binge-watching Mrs. America? If you're feeling indignant - or whether you just want to show your support for the women who're forging a path through the beautysphere - these a few of the Cult Conscious brands that were founded by brilliant women

Support the sisterhood with female-founded beauty brands
Been binge-watching Mrs. America? If you're feeling indignant - or whether you just want to show your support for the women who're forging a path through the beautysphere - these a few of the Cult Conscious brands that were founded by brilliant women

She's so Cult: May Lindstrom
A former model turned ‘skin chef', May Lindstrom started formulating skin care haute cuisine in her own kitchen. Read on and prepare to develop more than a little bit of a best-friend crush...