The bath & body arrivals you need in your life
Whether you're missing your standing desk (the aches are real) or looking to invest in a nourishing, full-body ritual, these bath & body arrivals are the perfect way to nurture head-to-toe healthy living.
Need It Now: HUM Nutrition's Skin Squad and Wing Man
These two exclusive new arrivals promise to help improve your health in more ways than one...
The ultimate guide to hair care
Welcome to the ultimate list of hair heroes that you definitely shouldn't be living without. (Seriously, stop it.)
How to treat maskne during a pandemic
Frustrating little blighters that we're a tad too well-acquainted with, blemishes are a most unwelcome side effect of mask-wearing. But worry not, we have a solution (or two)...
The best innovations in sun care
From fresh SPFs to the latest in tanning, we've rounded up all of the newest arrivals that shield from the sun and bestow a believable glow
Our guide to the best reef-safe SPFs
No idea where to begin? Luckily, we've launched Cult Conscious – in partnership with transparency tech platform Provenance – to cut through the noise and equip you with plain, irrefutable facts.
Hand care indulgences well worth the splurge
With hand soap that's gentle (yet no less effective) and nourishing creams to replenish and soften, we've cherry-picked hand care to cherish the gnarliest palms and upgrade the mundane
The at-home tech you *need* to pimp your self-care rituals
It's been a year of lockdowns and in lieu of the professionals, we've sought alternate ways to show our skin, our hair and wellbeing the care that we'd have outsourced
She's so Cult: Tania Boler of Elvie
It's likely you once did five quick pelvic 'clenches' then wrote the experience off as hard work (guilty) but, Elvie is here to help shatter the stigmas and urge you to start taking care of your Kegels!
Charlotte Mensah's secret to healthy hair
From the industry-adored Manketti Hair Oil to the only brush you'll ever need, get the low-down on all things brilliant from Charlotte Mensah's sell-out range.