WHY FEMALE-FOUNDED BEAUTY BRANDS MATTER SO MUCH
In an industry originally centred around women, there's still a gender imbalance in positions of power. That's why it's so important to elevate the trailblazing brands with women at the helm...
The definitive guide to IT Cosmetics' skin-loving formulas
Developed with plastic surgeons and dermatologists, discover the cult-classic brand that corrects the *real* concerns that we all face
IT Cosmetics is our Cult Brand of the Month!
Discover the globally acclaimed range of results-driven skin care and make up heroes, all with FREE worldwide shipping!
Best tressed: the hair arrivals you need to know
With a wave of iconic brands and essential treatments entering the fold, discover the releases that promise to level up your hair care ritual
Show Off: Get The Look
We're falling in love with the uplifting, transformative power of make up all over again, and we're bringing you along for the ride...
The ultimate guide to hair care
Welcome to the ultimate list of hair heroes that you definitely shouldn't be living without. (Seriously, stop it.)
How to treat maskne during a pandemic
Frustrating little blighters that we're a tad too well-acquainted with, blemishes are a most unwelcome side effect of mask-wearing. But worry not, we have a solution (or two)...
Discover fresh's unmissable range of exclusive kits
From stocking up on firm favourites to discovering a host of must-tries, these exclusive kits are a must-try...
Discover new beauty favourites with Cult Beauty Minis
That serum you're umming-and-ahing about? Or hair mask you're yet to invest in? We bring you the perfect excuse to discover the buys you've been eyeing with Cult Beauty Minis
Save 75% on breakout-battling essentials with The Blemish Edit
Worth £140/€155 but yours for just £35/€40.25, stop blemishes in their tracks with our *exclusive* edit of pore-purging and redness-dispelling essentials