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101 Guide To Shark Beauty

Trifonia Asmar
Writer and expert2 months ago
View Trifonia Asmar's profile
Wide shot of a deep toned model with long black hair using Shark Beauty’s paddle brush to blow dry her hair straight.

Who said styling sessions need to be high manetenance? Not Shark Beauty, that’s for sure. Built on the ethos to create innovative tools ‘For All Hairkind’, the brand’s signature selection of premium products is everyone  – whether your tresses are curly or straight, fine or thick, short or long (you get the gist).  

Paying homage to the brand in all its glory, we’ve rounded up everything you need to know about Shark Beauty’s multitasking marvels – from discovering what each tool does, to their accompanied attachments and what team Cult Beauty really think about each collection. So, without further ado, it’s time to turn every day into an easy and efficient hair day… 


A pioneer in the hair care sphere, Shark Beauty dreams up advanced tools that don’t compromise on your locks’ overall health. Initially launching with a line of electrical appliances (before expanding its renowned home range into the beauty space), the brand’s first hair dryer made its debut in 2021, celebrating all tress types and textures. Today, its covetable collection comprises a plethora of powerful products that streamline and simplify your styling sessions. Boosting salon-quality finishes from the comfort of your own home, the range makes bouncy blow-dries, beachy waves and straightened swishes achievable for all. 


Bringing hairmony back to your locks, Shark Beauty’s signature selection of compact multi-stylers make hair care easy and enjoyable. Rotating between hairdryer, diffuser, curler, straightener and more, each tool helps unveil a new do every day – without having to swap between devices. Not sure which styler is best for you? No worries we’ve uncovered everything you need to know about the Shark Beauty’s bestselling bundles. Keep scrolling to find your mane’s new obtression… 


With just a single twist, Shark Beauty’s FlexStyle rotates between a powerful hair dryer and a versatile air styler. Whether you want to curl, straighten, volumise, smooth or define your lengths, this sleek system enhances styling as you dry – while reducing the risk of heat damage. How? We’re glad you asked… Measuring heat 1,000 times per second, the FlexStyle ensures consistent air temperature and gently dries your tresses with three controlled heat and airflow automatic settings. Plus, lightweight and compact, the device weighs just under 700g (that’s lighter than a standard slice loaf FYI), making it the perfect travel companion whether you’re going across country, overseas or to your friend’s to get ready. 


Featuring up to five attachments primed for all hair types, the FlexStyle can interchange between the… 

Auto-Wrap Curlers: uses intelligent air power technology to wrap your strands around the barrel for instant curls. 

Oval Brush: helps detangle your tresses while adding some much-appreciated bounce and volume. 

Paddle Brush: straightens while you dry. Speeding up your routine, the smoothing boar and plastic bristles add tension to smooth out your strand while enhancing shine.   

Styling Concentrator: effortlessly blow dries your mane. Featuring a rotating nozzle for easy styling, it can reach all angles for a supremely smooth sign off.  

Curl-Defining Diffuser: dries your locks from root to tip, lifting and defining your curls, coils and kinks along the way.  


“Having hair that's neither straight nor curly, I always have to spend time styling my lengths – so when I got my hands on the Shark Beauty’s FlexStyle, I was very intrigued. And let me say, I have been *blown* away. With its hot and strong drying power, my hair can go from soaking wet to dry in 10 minutes. Out of all the attachments, the round bristle brush is my go-to to create big volume. Plus, now that I have a load of layers cut into my hair, my 70's hair dreams have become a reality.”Rina, Junior SEO Copywriter  



Combining a hair dryer and straightener into one versatile tool, Shark Beauty’s SmoothStyle seamlessly achieves a salon-approved blowout. Working hard to dry, volumise and style your lengths, it’s powered by an inbuilt heated comb – enhanced with a combination of boar and nylon bristles to build body as you dry – and ceramic-coated plates that smooths and shapes strands in one go. What’s more, featuring a wet and dry mode, the hybrid hero can be used on all hair types to tame bedhead hair, refresh second, third and fourth-day lengths and smooth out your ponytail, fringes, flyaways and more.  


Designed with all tress types in mind, the SmoothStyle can be used on thick, fine, curly, wavy or straight strands. To dry and volumise after your shower session, twist the tool to the Wet Hair Mode, then once dry, twist to Dry Hair mode to finish your style. Or if you’re looking to refresh your mane during those in-between days, use the Dry Hair Mode to re-style and shape as you wish. 


“As a curly hair girl, I am prone to frizz, so the SmoothStyle is a dream-come-true for me! The mixture of the heated comb technology and the smoothing comb is a duo you will be obsessed with. My hair really holds the volume with (like I said) no frizz and is perfect on days you want that effortless blowout look.”Luckie, Partnership Marketing Executive 



Transforming your tresses from damp to dry in mere minutes, Shark Beauty’s SpeedStyle does exactly what it says on the tin. Lightweight yet powerful, the digital dryer is supercharged by the brand’s signature high-speed motor that dries your lengths in record time, without any compromise. Taking the guesswork out of your styling sessions, it provides recommended heat and airflow settings that nourish and care for your hair. Similar to the FlexStyle, this treasured tool measures heat 1,000 times a second to ensure consistent air temperature while reducing the risk of heat damage. But that’s not all, it also completes your look by smoothing down flyaways for a glossy, glass-like finish. 


Featuring up to five attachments primed for all hair types, the SmoothStyle can interchange between the… 

RapidGloss Finisher: boosts a naturally glossy finish. Instantly taming flyaways, this attachment is powered by Coanda Technology that utilises two streams of high-speed air to attract strands and smooth them down one section at a time.

QuickSmooth Brush: adds volume to straight styles. Bringing bouncy blow dries home, it’s made with a fusion of nylon and boar bristles that rotate to any angle to grab, smooth and add some shine to your mane

DefrizzFast Diffuser: defines curls and coils. Lifting kinks from the root, this fast-drying diffuser, supports your natural curl pattern while boosting a bigger bounce. Fitted with extendable prongs, it’s just as ideal for longer, thicker lengths and it is smaller, shorter curls.

Turbo Concentrator: for a sleek sign off. Designed with a concentrated air path, this styler targets every strand with precision to straighten and deeply polish textured tresses.

Express Touchup Brush: adds the finishing touches that make all the difference. Smoothing, bangs, layers and ends, this brush is made with smoothing bristles that add tension and shine while its innovative twist design adds volume while you dry.  


“As someone who’s easily bored of my straight hair, I’m always looking for the next tool to dial up my dull routine – and I love how the SpeedStyle does just that. The attachments easily click on and off, meaning you can switch these and create your own personalised regime depending on what tress craving you have for the day ahead - whether it be volume, waves or bounce - along with the glossiest shine and finish. An instant win!”Polly, Junior Buyer


So, there you have it, now you know how to style your strands with ease, it’s time to call the salon, cancel that appointment and enjoy a bouncy blowout from the comfort of your own home.  

Trifonia Asmar
Writer and expert
View Trifonia Asmar's profile
Cult Beauty’s Senior SEO Copywriter, Trifonia started out in the industry when bold brows were just becoming a ‘thing’, and shares a passion for all things fashion and beauty. Currently embracing her curly girl journey (after endless years of straightening her strands), she is finally reverting to her natural ways! When Triffy isn’t busy testing out the latest curl-saving solutions, you’ll find her binging the latest reality TV show or on a long walk listening to her ever-evolving country music playlist.