There’s a new French skin care brand on the beauty block – and its je ne sais quoi is top notch! The name on everybody’s lips? Ulé.
Celebrating our body’s innate ability to adapt to external environments, Ulé’s covetable collection is designed to deliver this same unique strength to our skin. What to know more? Us too. That’s why here at Cult Beauty we’ve rounded up everything you need to know about the marvellous maison – from uncovering what Ulé is and the founder’s story to which products we’ll be adding to our next haul.
So, without further ado, it’s time to say bonjour to your new beauty BFF…
THE FOUNDER’S STORY
With over 20 years of experience in the beauty industry testing out new products, Lindsay Azpitarte started to notice that her skin stopped responding to ingredients. Why? Because her complexion was over-assisted (yes, this is a thing!) and longing for nutrients that weren’t provided in her endless supply of products. That was until the idea of Ulé came to her. With the helping hand of Shiseido, Lindsay built a team of innovative experts to formulate skin solutions supercharged with restorative properties. The rest is as they say… history!
WHAT IS ULÉ SKIN CARE
Steeped in conscious beauty and backed by industry pioneer Shiseido, Ulé is the farm-to-face brand that champions natural, vegan and clean formulas. Dreaming up powerful potions, powered by potent botanical extracts, its selection of skin care saviours look to restore and support essential functions while boosting overall resilience. But what makes it stand out above the rest? It’s commitment to vertical farming.
WHAT IS VERTICAL FARMING
An industry first, Ulé is renowned for its use of vertical farming. But what does this actually mean? Without getting to science-y, vertical farming refers to the method of arranging plants vertically rather than horizontally. Instead of shipping in dried plant substances purchased in bulk, the brand sources fresh botanicals from a vertical farm near Paris, where they’re hand-harvested at their optimal potency. The plants are then cold-milled, before being blended into Ulé’s farm-tech formulas. What’s more, by cultivating them in a controlled environment, plants like centella and tulsi can be grown without pesticides – making both your skin and Mother Nature happy!
THE SCIENCE BEHIND ULÉ
Now we’ve nailed down the biology behind the brand, it’s time to turn to its chemistry. Working with a team of doctors, botanists and scientists, Ulé created its signature patent-pending extract – the Pure 3otany Blend. As an exclusive fusion of centella, tulsi and coleus, it not only helps improve the overall appearance of the skin, but retrains complexions to restore a healthy-looking, fixed state. Taking inspiration from nature’s own ability to adapt and guard itself against the environment, the Pure 3otany Blend has the capability to neutralise external aggressors and shield against future damage. The result? A thriving visage that’s visibly happy, healthy and hydrated!