Beauty News


Wondering what’s got your beauty-devout bestie going crazy? Well if you ask us, the arrival of {PSA Skin}, {Pattern Beauty}, {CRA-YON}, {Herlum}, {Sundae Body} and {Pat McGrath Labs} is enough to make anyone burst at the seams with excitement! We’re forecasting everything from mira-curl working magic to constellation-worthy glamour and everything in between…

PSA Skin

Saddled with everything from radiance-boosting weekly peels to hardworking overnight {serums} that’ll take you that much closer to your skin goals come morning, PSA Skin is definitely worth shouting about. Facing your foes and acne-prone woes with soothing yet effective formulas housed in shelfie-worthy bottles, discover clarifying creamy dreams, blemish-blasting serums, toning {heroines} (if you know, you know) and a heap-load more.

Pattern Beauty

Arriving on our virtual shelves and here to be your currrrllll-friend in more ways than we can count, Pattern Beauty is the latest brainchild of founder, Tracee Ellis Ross. Carefully crafted to cater to all {curls} and coils, this frizz-fighting range has everything you’ll need for the ultimate wash day experience. Whether you’re dreaming of head-turning definition or an all-indulgent {scalp treatment} that’ll nurture your strands from root to tip, there’s something for every Pattern right here. What’s on my wishlist, you ask? {The Styling Cream}, of course! Fused with an oil-rich blend of shea butter, cacay oil and sweet almond oil, this will be perfect for the days when I want to zsush up my protective hairstyle without compromising on good ol’ TLC.


Paint the town with deep oud notes, piquants of {vanilla} and hints of {citrus} using scandi-inspired scents from none other than CRA-YON. Housed in totally chic, minimalistic packaging that gives all the glory to its addictively aromatic contents, how could you possibly resist growing your fragrance wardrobe by one or three more bottles, ey? Genderless down to the last spritz, excite your senses with a new age of perfumes that’ll have everyone asking for the details. 


The question is: is there ever an excuse not to unwind with some self-care? If you’re anything like us and can’t say no to a {candlelit} bubble bath or an at-home spa-like experience then Herlum is just for you. Home to peace-inducing candles and luxuriously formulated body care staples inspired by the great outdoors, this British-born brand offers sublime staples you’ll cherish.

Sundae Body

Ready for the inside scoop on sought-after staples whipped to perfection for your body care routine? Introducing Sundae Body that’s here to wash away boring baths of yesterday with an all-indulgent in-shower experience that’ll make everyday feel like a Sundae. Oozing with deliciously sweet scents and kind-to-skin ingredients that work to nourish your body from head-to-toe, this shelfie-worthy brand offers a range of vitamin C-rich {cleansing foams}. Now, that’s what we call the cherry on top of your routine…

Pat McGrath 

This is not a drill — the Mothership has finally landed on our virtual shelves! An invasion we’re more than happy to welcome in our collection, Pat McGrath Labs have arrived with an other-worldly selection of celestial {shimmers}, intergalactic {glosses} and runway-ready finishes. Hailed as one of the world’s most loved and celebrated British make up artists (eeek!), we are more than honoured and bursting with excitement about this awe-inspiring brand. 

Precious Sodimu

Precious Sodimu

Midweight Copywriter

Precious is a Midweight Copywriter at Cult Beauty. Sticking her teeth into all things make up and skin care, Precious is always on the hunt for products that work perfectly together (while remaining loyal to her can’t-do-without staples). Like most beauty devotees, Precious doesn’t go a day without her trusted SPF 50+ and is a self-proclaimed fragrance-phile. Away from the vanity mirror, Precious can be found sat with a good book (probably by her favourite author, Toni Morrison) or nurturing her nostalgia with a quality animated film – namely Shrek.