When Virtue Labs’ founders discovered a transformative, human-derived protein called Alpha Keratin 60ku, they realised they could change the {hair care} industry one wash at a time. Since its launch, the brand has grown exponentially, winning awards for innovation and product range. Designing salon-quality hair products and making them available to everyone, they’ve become known as the ultimate hair saviour for damaged hair.
So, let’s talk about Alpha Keratin 60ku. This patented protein is the signature ingredient found in all of the Virtue Labs products. Discovered by Dr Luke Burnett whilst working to heal wounds and regrow tissue, it’s virtually identical to human keratin. This means when used the body recognises it and uses it as its own – making its powers even more intense. This keratin is ethically sourced from human hair and binds to damaged hair, filling in cracks in hair strands without weighing them down, repairing any broken keratin strands – resulting in smooth, healthy and happy hair.
The Virtue Labs range is now packed with {shampoos}, {conditioners}, {treatments}, {masks} and {styling products}. So, no matter your hair type or texture, you’re covered with the perfect hair care product to suit and repair your hair.
Shop the {Virtue Labs} range at Cult Beauty and transform damaged, tired and lifeless hair into beautiful and healthy locks from your first wash.