Beauty News


There’s a new {hair care} hero on the horizon and it goes by the name of {No. 9 Bond Protector Nourishing Hair Serum}! A holy grail for salon-goers, the cult-favourite {OLAPLEX} brand is loved for its patented bond-building hair technology that restores and repairs broken hair bonds caused by chemical, heat and mechanical damage — you name it, one of their bestsellers will fix it. Launching their first-ever hair serum, this innovative launch continues to uphold OLAPLEX’s renowned reputation. Enter: the ultimate pollution protectant. 

OLAPLEX continues to live in the future of {hair care}. Touted to be the first of its kind dedicated to combatting pollution damage, this leave-in treatment repairs and protects all hair types and textures from daily damage. The hero ingredient, red algae, unlike other {skin care} antioxidants, is able to penetrate and pull hair cuticles tight to create a shield that protects from free radicals. Easy to understand and even easier to apply, just work this magic through wet hair (which is essential to activating the antioxidants) to restore your tresses to their former glory. 

Multitasking, lightweight and silicone-free, this hardworking serum also doubles as a {heat protectant} so you can guard against breakage while keeping your strands shiny, soft and static-free. Not to mention its detangling power makes for an easy styling routine. Sound like a hair care dream? More like a dream come true now that it’s just launched! Don’t miss out on this soon-to-be bestseller…

Nasreen Osman

Nasreen Osman

Midweight Copywriter

Nasreen is a Junior Copywriter at Cult Beauty. Her time spent in East Asia sparked a renewed interest in skin care and it’s been a constant in her life ever since! Her Holy Grail product? SPF, of course. During the day, you can find Nasreen at her local coffee shop having the chats about anything from travel and skin care to cats and Korean music.