Tried and tested

EDITOR’S PICK: BYOMA

Each and every month, Cult Beauty’s Content Editors – Verity Douglas and Emmie Thornhill – will be divulging the latest and greatest beauty heroes they’ve discovered this month and cannot bear to keep to themselves. From must-have new arrivals you’re yet to discover to under-the-radar firm favourites long recommended at Cult Beauty HQ, you can trust these recommendations when filling your basket come payday…

So without further ado, let’s introduce you to Emmie’s January pick (drumroll please!)…

  1. BYOMA Moisturising Gel Cream 50ml
    $16.55 Buy now with Cult Beauty

    BYOMA Moisturising Gel Cream 50ml

    I was lucky enough to get the lowdown on BYOMA a couple of months before the public launch and after securing coveted samples of the full range I couldn’t wait to get my hands on the full sizes – especially of the Moisturising Gel-Cream! It’s not often that I stray from my current routine but as soon as I tried this I swapped it in as my daily moisturiser and it didn’t take long after that to join my ’empties box’. Perfect for oily, combination or dehydrated skin, this ultra-lightweight and luxurious creamy gel-like moisturiser instantly absorbs into thirsty skin and leaves my skin feeling soft and hydrated. It’s also infused with a barrier-boosting tri-ceramide complex, niacinamide and green tea — the perfect recipe for skin that craves hydrating TLC! Finally, at £11.99 – yes, you read that right – this dermatologist-approved, oil-free, non-comedogenic, alcohol and fragrance-free, vegan and cruelty-free formula is a must-try.

    Buy now with free delivery


Emmie Thornhill

Emmie Thornhill

Deputy Content Editor

Emmie is Cult Beauty’s Deputy Content Editor. Her love of skin care began in primary school when she first learned the term “hormonal acne” and has been in a love-hate relationship with tea tree oil ever since. She lives in East London – where you can normally find her baking, tending to her plant jungle or planning her next tattoo or hair cut/colour appointment – and is known to start DMCs with you about your birth chart placements, the importance of wearing SPF every day and the difference between a vagina and vulva.