Beautiful Things

Meet the French brand our editor’s fallen for

Call yourself a Francophile? Join my club… simply say the word ‘brie’ and I’m weak at the knees, so imagine my joy when I learned we’d be launching {La Bouche Rouge Paris} – a brand with an ethical ethos as good as its beautiful, pared-back aesthetic *le swoon*.

Renowned for their luxe – and refillable – lipsticks, La Bouche Rouge are blazing a trail when it comes to their luxury line-up of thoughtful, sustainable make up. Bringing a soupçon of je ne sais quoi to your beauty routine, each product successfully marries traditional craft with contemporary tech to ensure it delights – and endures.

Utilising fine leather off-cuts from the world-renowned Tanneries de Puy (they supply the likes of Hermes), La Bouche Rouge produce precious cases to house their replaceable bullets and balms. Think: heirloom creations designed to be treasured and hopefully passed through a family’s hands…

With vegan formulas, the nourishing lipsticks are jam-packed with pigment and come in a choice of three finishes, while the liners, mascara and shadows are equally stunning and ethically minded. So, whether you’re eager to emulate Brigitte or fancy yourself as a budding Noémie, equipped with {La Bouche Rouge} you’ll ooze savoir flair… no Parisian postcode required.

LA CRÈME DE LA CRÈME

Marrying colour with skin care, the velvety {Matte Lipstick Refill} is packed with the creamiest pigment and finest botanical extracts that subtly plump for a pillow-lipped look. Or, if you fancy an elegant sheen, opt for {Satin}, which offers phenomenal payoff while cherishing lips with jojoba and squalane as well as conditioning shea to soften, protect and replenish.

Both can be housed in the stunning {Refillable Fine Leather Lipstick Case}, fashioned from ‘leftover’ leather to minimise waste (and eradicate any superfluous plastic). With its timeless design, robust hand-stitching, embossed LBR logo and choice of four colours (red, black, blue or ivory), the elegant case is a precious investment – not just a mini objet d’art, but in nurturing artisanal craftsmanship.

98% natural, the {Lip Pencil} primes and defines without skipping or snagging – caring for lips as it counteracts feathering. Ideal for granting a smooth lip perimeter, ‘fill’ your lips in before lipstick to dial up the payoff and extend the staying power.

An industry first, {Le Sérum Noir Mascara} has a glass tube (and plant-fibre brush) while the formula lavishes lashes with nourishing waxes and organic oils. Perfect for natural length and au naturel volume *oh là là*.

My final favourite? The {Highlighter} doubly housed in a sleek, slimline compact and grained leather case (bien sûr!). The buttery powder diffuses with ease to lend cheekbones and brow bones a soft focus glow – and there’s no risk of skin looking glittery… it’s the ‘French shrug’ of highlighting powders and I am here. for. it.

DISCOVER LA BOUCHE ROUGE PARIS >>



Verity Ann Douglas

Verity Ann Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…