Beauty News

Coming soon: Glow Recipe’s Plum Plump Hyaluronic Serum

Advocating natural, gentle skin care products, Glow Recipe’s goal is to make South Korea’s latest skin care trends accessible to beauty-forward women across the globe. Founded by two skin care fanatics – Sarah Lee and Christine Chang – who share over 20 years of experience in the global beauty industry, this industry-adored collection is soon welcoming a new fruity favourite: the {Plum Plump Hyaluronic Serum}.

As pretty as it is potent, this silky, vegan formula is your one-way ticket to gorgeously plump, glowing skin. As a rule of plum, hyaluronic acid-based serums do a world of good for dry, dehydrated skin, and this lightweight, water-like gel is powered by five(!) weights of hyaluronic acid; imagine how much of a dew-gooder it is! With ultra-low, low, medium, high and ultra-high molecular weights of hyaluronic acid, it delivers a wave of hydration that reaches different layers of your dermis to reveal a radiant, bouncy finish.

The benefits of the skin-feeding formula don’t end there; it also harnesses a trio of antioxidant-rich plum extracts to nourish and drench your skin in conditioning moisture. Boasting 100 times the vitamin C concentration of an orange (wowza!), Kakadu plum works to firm the look of fine lines and wrinkles, while anthocyanin-rich Illawarra plum and mineral-rich Burdekin plum help to shield your skin and grant intense, juicy hydration. Just when we thought we couldn’t get any more excited, the youth-boosting formula is also bursting with vegan collagen and silk protein, which help support the skin’s barrier and guard against free radicals. Psst, did we mention that the serum has a fresh, berry-like scent that’s as juicy as the fruit itself? *Drools*

Are you ready to plum plump it up? Join the waitlist now!

Bethan Robinson

Bethan Robinson

Senior Copywriter

Bethan is a Senior Copywriter at Cult Beauty. When she’s not trying to perfect the ultimate ‘no make up’ make up look — she swears by Saie — or find new skin care to fall for, she’s likely playing video games, making the most of her housemate’s MUBI account or strolling around Victoria Park with a pastry in hand.