Beauty News

Calling all Sweaty Bettys… get set for the latest Cult collab

ATTN all runners, gym-goers and athleisure lovers… this autumn we’re delighted to be partnering with makers of the coolest leggings, leotards and most supportive sports bras, {Sweaty Betty}!

Founded in 1998 by Tamara Hill-Norton, Sweaty Betty was among the first to bring us vibrant, stylish sportswear we were proud to pound the pavements in. Having always lived an active lifestyle, Tamara found the spandex on the market uninspiring… Black, black, black and… more black, Tamara wanted something motivational – which is why she decided to take matters into her own (highly capable) hands and create an incredible range of bold, colourful clothes to empower (and flatter) – whether you’re breaking a sweat or enjoying a chilled evening in with a box set (hear, hear!)…

We’re thrilled to be collaborating with a brand whose mission statement resonates so closely with our own – “to make women feel powerful and beautiful” – and look forward to showing our wares (and our faces!) at Sweaty Betty Live on Saturday, October 12th.

At our debut dedicated pop-up space, we’ve got some super secret (but incredibly cool) tricks up our sleeves… We can’t tell you much but believe us – you don’t want to miss this excuse to peruse our curated array of the globe’s greatest beauty, as well as the chance to discuss your complexion concerns with our skin-savvy Beauty Advisors.

Taking place at East London’s Truman Brewery, the ‘wellness even of the year’ provides chances to sweat, stretch, chat (our co-founder Alexia Inge will be hosting a talk with Tamara herself), shop and sample delicious, nutritional treats from the like of Farm Girl, Pollen + Grace and The Detox Kitchen (to name a few).

Tickets cost from £20 (and entitle you to 25% off the new Sweaty Betty collection), and are available to purchase {here}.

On your marks, get set… sweat! See you there beauties! And in the meantime, why not browse our workout beauty heroes?


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…