Beauty Trends

5-a-day for your face: the latest beauty’s feeling fruity

Is your face benefitting from its recommended 5-a-day? Treat your bathroom cabinet like you treat your shopping trolley by investing in the latest fruity beauty set to feed your face with juicy extracts, enzymes and pollution-proofing vitamins. With a swathe of exotic new ‘flavours’ to slather your malnourished, post-winter visage with, try this delectable skin care menu…

Infused with a mood-boosting, fuzzy peach fragrance, Omorovicza’s new {Micellar Cleansers} are perfect for melting your make up while leaving a heavenly scent in their wake. Each individual pad is infused with a soothing concoction of rose flower water and Omorovicza’s ingenious ‘Healing Concentrate’, while tiny micelles ‘grab’ the oils, dirt and debris to leave your skin squeakily clean but not compromised – instead, your complexion feels soft as a… well, peach!

Much more than our favourite emoji, watermelon is having a (well-deserved) ‘moment’. Brimming with moisture to quench thirsty cells, this excellent extract is also jam-packed with resurfacing actives and anti-inflammatory nutrients proven to soothe and revitalise lacklustre skin. A key ingredient in Milk Makeup’s game-changing (flight-friendly!) {Brightening Serum}, this cooling bullet of skin-loving goodness is perfect for taking on travels.

A potent powerhouse for skin that needs a ‘tszuj’, Indie Lee’s {Stem Cell Serum} is packed with incredible, Pyrus Malus (Apple) Extract, an incredibly hydrating ingredient that helps the skin retain moisture as well as Echinacea stem cells to jump start your skin and kick-start manufacture of ‘scaffolding’ needed to keep your face firm. Lifting and rejuvenating, this silky serum supports the creation of collagen (needed for keeping skin supple), while helping deflect the effects of pollutants to prolong skin’s health and vitality.

Brimming with raspberry extract (the ‘framboos’ in {T.L.C. Framboos}), Drunk Elephant’s sleeping serum resurfaces skin as you slumber. Loved for their barrier-boosting, free radical-fighting and ‘tightening’ benefits, these super ‘bobbly’ berries are paired with a blend of resurfacing acids to gently refine and retexturise skin while you’re dreaming – helping you wake looking beautifully luminous.

From the States via Seoul, Glow Recipe’s ultra-fresh (and adorable) {Blueberry Bounce Gentle Cleanser} leaves skin feeling ‘springy’ and smooth as its hero ingredient. Bursting with blueberry extracts – a rich source of antioxidants – this lavender gel will refresh and revive your complexion while helping to bolster its natural ‘force field’.

And, if you’re craving some totally tropical vibes, reach for Kate Somerville’s cult {ExfoliKate Treatment} which marries papaya and pineapple enzymes to slough away dulling dead cells and help battle the pore-clogging build-up that leads to unwelcome eruptions. Great for restoring a glow to lacklustre complexions, this is the star of your Cult Beauty fruit bowl – a must-have for anyone bothered by breakouts or hoping to swiftly recover their skin’s misplaced radiance.


Verity Douglas

Verity Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…