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No more bad hair days… ghd is HERE

The undisputed godfather of styling tools, {ghd} has joined our hair care 'Hall of Fame' *praise be*! It's likely that you've long been a disciple of these irons, wands and heroes (any tress obsessive worth their serum is besotted with these texturising marvels) but, for those who're unfamiliar, prepare to meet your best hair friends...

The brainchild of three Yorkshire stylists in 2001, {ghd} changed the strand-straightening game. A world away from drying metal plates which did more harm than good (and left hair feeling frazzled), these pioneering wands left even frizzy lengths sleek, smooth and salon-worthy in mere minutes - no scorching, snagging or irreversible damage.

Harnessing ceramic heat technology, {ghd} transformed the styling realm. Recognising that the hottest temperature was not the key to smoother, longer-lasting styles, the team collaborated with a legion of trichologists, physicists, product developers and material scientists to develop a range that's beloved the world over - trusted by industry experts, professional hairdressers, sessions stylists and countless celebrities... not to mentioned hordes of gorgeous mortals who're addicted to the brand's distinctive brilliance.

Heating to 185ª - the optimum temperature to deliver a long-lasting style without causing irreparable trauma - each hair straightener, curling wand & hair dryer is subjected to rigorous testing to limit the impact it has on hair health, colour, shine... the list goes on. With high calibre sensors to guarantee heat is distributed evenly, whether your locks are long, curly or cropped, this line-up of quality (long-lasting!) styling aids helps you coordinate mane to your mood.

From the {Original IV Styler} to the {Curve Creative Curl Wand} via dryers, vented brushes and the {Heat Protection Spray}, this edit is tipped to transform your hair's health... and ensure every hair day is GREAT. Time to discover the wonders of single-stroke styling and curate your ultimate tress-taming wardrobe. Which of these wonders will kick-start your product portfolio?


Verity Douglas
Verity Douglas Writer and expert
Cult Beauty’s Content Editor and a Cult Beauty OG, Verity loves nothing more than the marriage of language and lip balm. A quintessential Libran, she’s a self-professed magpie for luxury ‘must-haves' and always pursuing the new and the niche — from the boujee-est skin care to cutting-edge tech. Balancing an urge to stop the clock with her desire to embrace the ageing process (and set a positive example for her daughter), Verity's a retinol obsessive and will gladly share her thoughts about the time-defying gadgets, masks and treatments worth the splurge...

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