Beauty Trends

Curate the perfect #shelfie with our favourite rose-toned heroes

Proof that pink isn’t purely for Wednesdays (“Hey, {Saturday Skin}!), we’ve rounded up the best posey-toned products that put ‘pretty’ into your get-ready ritual. From pale blush to ‘baby’ by way of cloud, petal and candyfloss, make way for these photogenic essentials (they can sit with us). 

A cute way to banish your blemishes (“Bless!”), Indie Lee’s pastel-hued {Blemish Solution} may look über puuuurdy but don’t be deceived by its ladylike guise… this spot-drying treatment means serious business, so zap zits with lashings of pale pink panache! 

Lending your #shelfie a lick of pink polish, trust German brush-makers extraordinaire to produce these drool-inducing tools… Zoeva’s art deco-inspired {Screen Queen} range stars chic, golden ferrules, white bristles and ballet-toned handles to unleash your inner icon!

A one-size-fits-all moisturiser, don’t be duped by LIXIR’s peony-hued ‘Mean Girls’ get-up. Created by world-leading formulator {Colette Haydon}, the aptly-named {Universal Emulsion} is simple but science-driven – ticking your boxes without complicating your skin care regime. 

Similarly cutting-edge, {Saturday Skin} heralds straight from the heart of skin care innovation! Fresh out of SoKo, this range is jam-packed with {Cha-7 es Complex} – a proprietary cocktail of peptides which simulates cells’ ‘golden phase’ to prolong your skin’s ‘bloom’.

Make like the Venus di Milo (and Cult Beauty’s gorgeous Astoria, pictured) with Lime Crime’s phenomenal {Venus III Palette} – a riot of punchy pinks, fuchsias and palest shell shades to lend lids a bold, ‘look at me’ look. Who’s suh-wooning??

Dredge your minds from the gutter #CultBeauties *tut tut*! We know it looks… er… dodgy? but Foreo’s {Luna GO} is a whizz for your visage – gently resurfacing skin as it stimulates cells to support manufacture of ‘scaffolding’ (all the elastin and line-smoothing collagen that work to keep your face structurally sound).

Fit for the princess-est princess, Slip’s {Silk Eye Mask} comes in this bloomin’ be-a-U-tiful hue and is perfect for channelling Holly Golightly. Silk helps to minimise creases and makes a great date when you’re catching the red eye. Plus, it feels ultra luxurious… purrrrrs

And who could resist this sweet, taffy-toned sponge? Beautyblender’s {Bubble} makes us effervesce with love… The same, signature shape for smooth, effortless blending, we’re smitten with this blossom-esque incarnation!



Verity Ann Douglas

Verity Ann Douglas

Content Editor

Verity is our Content Editor and a Cult Beauty veteran. Currently on maternity leave, raising Cult Beauty’s honorary ‘word nerd’, Tabitha, she speaks fluent ‘beauty’ and loves nothing more than the marriage of language and lip balm (and cleanser and candles… ad infinitum). Nothing can stop her from quoting Nancy Mitford, treating herself to yet another Bella Freud candle for her desk or buying that pilgrim-esque collared or heavily fringed outfit she’s been eyeing. You can trust her to debunk widespread beauty myths and dispense invaluable advice with ease…